Managing employee performance is a crucial aspect of running a small business. While it may appear to be a difficult endeavor, it is critical to ensure that your staff is fulfilling their objectives and contributing to the success of your organization. The key to successful performance management is to establish clear targets, offer frequent evaluations, … Read more
During 2022, DigitalMarketer generated 181 articles, 101 podcasts, and 141 youtube videos for public consumption (we also generated over 1,000 gated videos but we won’t include that data here). In our Content Marketing Certification we teach you how to build the Content Performance Report. The point is to allow you to assess the performance of … Read more
Every ending—like a project or a year—is a time for reflection. However, reviewing something as significant as your marketing program can be daunting. What should you include, how do you present it, and what do you want to say? To make it easier for you, we’ve created an email reporting template that you can use … Read more
Measuring success in website performance is a tricky task for small business owners. It can be easy to apply the same approach that works when evaluating viability throughout a company. Black and white, hard and fast numbers. Results. The truth of website performance is more of a multilayered exploration of RUM (Real User Measurements) within … Read more
Google offers PageSpeed Insights API to help SEO pros and developers by mixing real-world data with simulation data, providing load performance timing data related to web pages. The difference between the Google PageSpeed Insights (PSI) and Lighthouse is that PSI involves both real-world and lab data, while Lighthouse performs a page loading simulation by modifying … Read more
Option 1: keep track of campaign data and metrics and do all the reporting by yourself, which can lead to exhaustion and human error. Option 2: let Data Studio do it for you. Let this article be your guide to the better option. Read the full article at MarketingProfs
Google clarifies how performance data for pages in the ‘people also ask’ section is measured in Search Console – such as clicks, impressions, and positions. This topic is discussed during a recent Google Search Central SEO office-hours hangout. An individual named Aakash Singh joins the livestream to ask how Google Search Console tracks data for … Read more
Whatever sector, hiring the right people is the key to creating a winning team and this is where some businesses make mistakes. Hiring someone on first impressions alone is risky, to say the least, and when you do, it usually leads to issues, which always impact the organization in some ways. Here are a few … Read more
