When it comes to B2B strategy, a holistic approach is the only approach. Revenue organizations usually operate with siloed teams, and often expect a one-size-fits-all solution (usually buying clicks with paid media). However, without cohesive brand, infrastructure, and pipeline generation efforts, they’re pretty much doomed to fail. It’s just like rowing crew, where each member … Read more
![Marketing Strategy - The State of B2B Marketing Pipeline Growth in 2024 [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/02/Marketing-Strategy-The-State-of-B2B-Marketing-Pipeline-Growth.jpg "Marketing Strategy - The State of B2B Marketing Pipeline Growth")
What are B2B marketers’ pipeline growth goals for 2024? How are they planning on meeting these goals? To find out, Pipeline360 and Demand Metric surveyed 400 B2B marketers in North America and the UK. An infographic (below) covers key findings from the research. It looks at marketers’ goals, what’s affecting the pipeline, and how to … Read more
Pipeline transport is a vital aspect of the energy industry, providing a cost-effective and efficient method of transporting oil, gas, and other resources over long distances. However, the industry is subject to a complex and ever-evolving legal and regulatory framework that presents significant challenges for pipeline operators. The Regulatory Landscape Of Pipeline Transport The regulation … Read more
