Setting yourself and your organization up for successful marketing means understanding the interesting dates, holidays, and events throughout the year that you can leverage for your brand. Pulling that information together takes time and effort, so we’ve done the legwork for you. Our complete marketing calendar for 2025 with a template gives you all the … Read more
The prevalence of artificial intelligence (AI) has many concerned about job security. AI writing, AI images, AI videos — while the final products are far from perfect, they raise the question of what jobs AI could eventually replace, even if we don’t want them to. But, heck, if AI can create a marketing plan for … Read more
We’re bombarded with tens of thousands of messages everyday — and most of them are extensions of brand strategies. Instagram influencers tell us how to book a free first-class flight, the city bus is wrapped with an Apple ad, your favorite TV show has been interrupted by commercials ever since the streaming service raised prices. … Read more
![How to Build a Detailed Business Plan That Stands Out [Free Template]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/09/business-plan-template-1-20240919-7788025.webp.webp "How to Build a Detailed Business Plan That Stands Out")
When you already have a well-established business and need a business plan, it’s usually not difficult because you know everything inside out. But when you’re a startup and need to create your first detailed business plan, it’s a challenge. A serious challenge. Been there — done that. My first business plan was, to put it … Read more
If budgeting stresses you out, we have a lot in common, my friend. Whether it’s a monthly entertainment budget or a Facebook Ads budget, ensuring you allocate only what you can afford and get the most for your money is a lot of pressure. Spending recklessly can have long-term consequences on a business’ profitability. But … Read more
![Influencer Marketing Strategy: How to Build a Plan Creators & Customers Will Love [+ Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/08/influencer-marketing-strategies-featured.png "Influencer Marketing Strategy: How to Build a Plan Creators &")
Everyone can have influence, but not everyone can be an influencer. And I say this as someone who has participated in several influencer campaigns but would never claim the label. This title “influencer” rightfully belongs to an elite group of people who can reliably elicit interest or action in others. And if you’re a marketer, … Read more
Client meetings are one of the keys to success for any SEO consultant or marketer. In this edition of Moz’s educational Next Level series, Meghan shows you how to use Moz Pro to prepare for and run a successful meeting with your clients. Source link
AI-powered answer engine Perplexity AI announced a revenue-sharing plan with publishers when their content is referenced, but there are few details on how smaller publishers will benefit. Some in the digital marketing community expressed skepticism that only the biggest and most powerful publishers will be paid. Perplexity AI Revenue Share Perplexity recently announced the establishment … Read more
![6 Steps to Create an Outstanding Marketing Plan [Free Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/07/marketingplan_20.webp.webp "5 Steps to Create an Outstanding Marketing Plan [Free Templates]")
Do you take a good, hard look at your team’s marketing strategy every year? You should. Without an annual marketing plan, things can get messy — and it’s nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don’t have a plan. … Read more
This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially SEO–history, we’re testing and trying things out faster than ever. While change is coming at us fast, it is critically important to still have a … Read more
I’m thrilled to share that you can now use Threads within your Buffer account. Threads launched less than a year ago but, as young as the platform is, there’s no doubt that it’s already an important new social platform. Many are finding it to be a calmer space and a place where they see greater engagement … Read more
![How to Write an Effective Communication Plan [+ Template]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/06/communication-plans.jpgkeepProtocol.jpeg "How to Write an Effective Communication Plan [+ Template]")
Guess what’s common among the top organizations like Apple, Microsoft, and Amazon? An effective communication plan. Be it the content strategy, a product launch, a campaign announcement, or a customer escalation, a robust communication strategy holds every part of your organization firmly. A survey by The State of Business Communication revealed that 72% of business … Read more
I won’t bore you with a lecture about why you need a social media content calendar. You know you do. You likely landed here because you’re looking for a social media content calendar template, a quick starting point for mapping out your content plan for the coming weeks or months. If you are on the … Read more
Google’s Search Liaison, Danny Sullivan, recently offered guidance on how to diagnose ranking declines. Sullivan provided the advice on X (formerly Twitter) to Wesley Copeland, owner of a gaming news website, who sought help after seeing a significant drop in traffic from Google searches. Google’s Search Liaison Offers SEO Tips According to Copeland’s post, he’s … Read more
![3 Roles Marketing Leaders Plan to Recruit in 2024 [New Research + Expert Insights]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/02/Untitled-design-75-1.jpgkeepProtocol.jpeg "3 Roles Marketing Leaders Plan to Recruit in 2024 [New")
While most people are trying to stick to their New Year’s resolutions, marketers like myself are strategizing how to set their organizations up for success in 2024. Part of our strategizing is figuring out what roles, if any, we should hire for and who would be the best fit. You’ve come to the right blog … Read more
social media is the advertising channel marketers are most likely to increase spend on in 2024, and print is the channel marketers are most likely to decrease spend on, according to recent research from Mediaocean. The report was based on data from a survey conducted in November 2023 among 1,085 marketers who work for brands, … Read more
![How to Write an Ecommerce Business Plan [Examples & Template]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/01/ecommerce-business-plan.pngkeepProtocol.png "How to Write an Ecommerce Business Plan [Examples & Template]")
If you have a promising idea for an online e-commerce business, it’s important to create an e-commerce business plan to ensure your vision has enough stock to be profitable. Having a business plan for your online store will help you define your target market, establish your monthly and quarterly sales goals, and increase the likelihood … Read more
Every year has built-in opportunities to boost sales, increase brand recognition, and bolster customer relationships. Seasonal marketing is the key to aligning your outreach with special times of the year, like holidays and events, to capitalize on increased consumer enthusiasm. A well-executed seasonal marketing campaign will increase sales and strengthen the emotional connection between your … Read more
