A Step-by-Step Guide to Planning Your Email Marketing Campaigns – Litmus

Litmus

No matter how many emails you’ve sent, there’s still a mini-adrenaline spike right before a campaign goes out. There’s nothing worse than being head-down in the final QA of an email only to get the dreaded ping: Hey, can we just change xyz real quick? Email marketers know that there’s no such thing as “real … Read more

Integration Strategies: Aligning Demand Planning Software with ERP Systems

Integration Strategies: Aligning Demand Planning Software with ERP Systems

Integrating demand planning software with Enterprise Resource Planning (ERP) systems is crucial for achieving seamless and efficient business operations. Demand planning software is primarily responsible for forecasting and predicting future demand based on historical data, market trends, and various influencing factors. It helps organizations optimize inventory levels, reduce stockouts, and enhance overall supply chain management. … Read more

4 Tax Planning Strategies For Your Small Business

4 Tax Planning Strategies For Your Small Business

Opening your own business is a heady time, with many decisions, plans, and strategies to make. Running your business means wearing many hats, especially in the early days when your staff is small (if any) and you’re trying to build the company. One of the most important considerations is your tax strategy. From forming your … Read more

How To Utilize Erp To Improve Your Business’s Forecasting And Planning

How To Utilize Erp To Improve Your Business’s Forecasting And Planning

It’s no longer enough for companies striving to succeed in today’s world to simply deal with the issues right in front of their noses. The modern business landscape is highly unpredictable and fraught with challenges, from fluctuating market demands to rapid technological advancements. This high-stakes environment makes it imperative for companies to elevate their planning … Read more

Media Planning: 4 Tips For Planning Your Digital Media Mix

Media Planning: 4 Tips For Planning Your Digital Media Mix

From an agency advertiser’s perspective, our job is fun and exciting but also challenging and laborious in the same breath. Each scoped campaign, across a myriad of industries and objectives, can present the daunting task of developing the best digital media to approach the right audience and satisfy the client’s needs. While projects should never … Read more

Smart Money Moves: 5 Financial Planning Tips For New Business Owners

Smart Money Moves: 5 Financial Planning Tips For New Business Owners

Whether you’re using virtual offices for startups or your kitchen table for a side hustle, running a new business is both exciting and overwhelming. As a new owner, you need to develop products, hire employees, find customers, and monitor the financial health of your growing company—failing to do the latter can lead to disaster. By … Read more

Impact Of Emerging Media Trends On Content Creation And Media Planning

Impact Of Emerging Media Trends On Content Creation And Media Planning

Keeping up with the demands of technology is an arms race. For content creators, that race determines their success in the market. Emerging media trends seem to change with the wind, which can make it a challenging task to both be adaptive and stay on brand. Quality content and staying up-to-date at the rate that … Read more

How to Build a Market Development Strategy [Free Planning Templates]

How to Build a Market Development Strategy [Free Planning Templates]

Your business is getting by just fine – but still, the questions remain: Could you be selling more? Is there an opportunity to increase market share? Is there any way you could further your product diversification efforts? Companies hoping to increase revenue can do so in many ways — such as increasing advertising budgets, expanding … Read more

Email Campaign Planning Template: 3 Steps You Can’t Miss [Free Template] – Litmus

Litmus

Every marketing email your brand sends should have a clear purpose and a sound strategy behind it. Sounds simple, right? As much as we may have this in mind, there are a number of forces working against marketers from achieving this. Using an email campaign planning template is a powerful solution to these problems. And … Read more

Planning Social Media Campaigns For Every Holiday: A Case Study with Letterbox Gifts

Planning Social Media Campaigns For Every Holiday: A Case Study with Letterbox Gifts

One of the most tried-and-true social media strategies is to build a content calendar around celebrations, events, and holidays. This is especially the case for UK-based gifting company Letterbox Gifts. They’re a women-led business that aims to make sending gifts to friends & family easy and enjoyable, offering a range of curated and hand-wrapped gifts … Read more

How To Build A Remote Team For SEO: Planning & Structure

How To Build A Remote Team For SEO: Planning & Structure

As the first pandemic lockdowns went into effect, many companies scrambled to find a way to make remote working possible. When lockdowns lifted, a lot of these companies decided that the way of “office-first” working patterns was no longer necessary, especially in the digital marketing industry. Agency owners realized the cost savings in giving up … Read more

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