The importance of creating an engaged and active social media following cannot be understated for startups, regardless of the industry. When most brands are starting out, marketing budgets are tight, and it can be difficult to justify spending cash on campaigns when it could be spent on other essential areas of the business. But, with … Read more
At Litmus, we personalize our emails with purpose: to create tailored inbox experiences that go the extra mile—the kind that surprises and delights our subscribers (and goes beyond “Hello %%first_name%%”). It’s our way of making a more human connection with our subscribers. Something we think is especially important during a time dominated by artificial intelligence … Read more
In this new era of email, first party data matters more than ever. Measuring email opens alone is not enough to gauge email performance. Email engagement is gold, but subscriber expectations are skyrocketing almost as fast as your email workload and complexity is growing. Last fall we launched two new powerful features, available in every … Read more
