6 Ways To Optimize Your PPC Performance

6 Ways To Optimize Your PPC Performance

PPC optimizations are critical to improve your paid search advertising campaigns’ performance. Before we get into our top tips, what exactly is PPC optimization? After paid search campaigns are launched, running, and collecting data, optimizations begin. Pay-per-click (PPC) optimization is the process of reviewing, analyzing, and editing campaign elements to improve performance based on business … Read more

What Is The Best Conversion Tracking Method For PPC Campaigns?

What Is The Best Conversion Tracking Method For PPC Campaigns?

Every successful PPC campaign has one common element: solid conversion tracking. Conversion tracking feeds into reporting, the bidding algorithm, and transparency. No conversion tracking? You’re denying ad platforms critical data, which can lead to overbidding or underbidding on traffic and poor budget allocation. In the privacy-first web, however, conversion tracking might seem a bit daunting … Read more

Generative AI Integration SERPs And PPC Advertisers

Generative AI Integration SERPs And PPC Advertisers

There’s a major shift underway in search engine results pages (SERPs), with generative AI being used by both Google and Microsoft to offer searchers a new way to find the information they need. Ads are already running on Bing’s generative SERPs. At the latest Google Marketing Live event, Google gave us a glimpse into what … Read more

How PPC Marketing Can Help You Achieve Your Business Goals Faster

How PPC Marketing Can Help You Achieve Your Business Goals Faster

Thinking about taking your business to the next level? If so, then you need to start looking into PPC marketing. This powerful tool can help you achieve your business goals faster than ever before, but how exactly does it work?  In this blog post, we’ll explore what PPC marketing is and show you how it … Read more

Conversion Optimization for PPC: Delivering On The Promise From Ad To Landing Page [Podcast]

Conversion Optimization for PPC: Delivering On The Promise From Ad To Landing Page [Podcast]

Boost Your ROI with Actionable Insights on Streamlining the Click-to-Conversion Process Looking for some great PPC conversion rate optimization tips? Navah Hopkins, PPC expert and SEJ contributor, joins me on the SEJShow, where we explore the art and science of turning ad clicks into valuable conversions. She delves into the crucial journey from ad to … Read more

How Much Should PPC Management Cost?

How Much Should PPC Management Cost?

After a three-month hiatus, we’re back! There were lots of really good questions, but this one from Phil of Trumbull stood out: “What is the average amount companies take for running a PPC campaign?” Account management fees vary greatly; It’s understandable to want a baseline on how much to pay for PPC agencies/consultants. That said, … Read more

3 Steps To Building A Winning Holistic SEO & PPC Strategy

3 Steps To Building A Winning Holistic SEO & PPC Strategy

Developing a successful search strategy requires a multi-channel, holistic approach. If your organization is running paid and organic search programs independently, you could be missing out on major growth opportunities. With separate SEO and PPC teams, each measuring different KPIs, it becomes more challenging to share important data and insights across departments – which is … Read more

Google Ads for eCommerce: How to Make Your Website Conversion-Ready

So, you’re eager to run Google Ads for your eCommerce business. You took all the critical first-steps to ensure your business is set up for Google Ads success—your brand identity is rock solid, your budget and time expectations are reasonable, your selling proposition is one-of-a-kind. The next step? Making sure your website is ready to … Read more

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