Over the years, search engines have encouraged businesses to improve mobile experience on their websites. More than 60% of web traffic comes from mobile, and in some cases based on the industry, mobile traffic can reach up to 90%. Since Google has completed its switch to mobile-first indexing, the question is no longer “if” your … Read more
Whether you are new to paid media or reevaluating your efforts, it’s critical to review your performance and best practices for your overall PPC marketing program, accounts, and campaigns. Revisiting your paid media plan is an opportunity to ensure your strategy aligns with your current goals. Reviewing best practices for pay-per-click is also a great … Read more
Every email has a purpose. Whether it’s to inform users of a product update, an upcoming event, or the latest offers—every campaign should have a primary goal. In most cases, the goal is to get subscribers to do something. Enter: calls-to-action (CTAs). CTAs help guide your subscriber to the primary action you want them to … Read more
Over the years, search engines have encouraged businesses to improve the mobile experience on their websites. Today, all websites should be mobile-first. Google prioritizes the mobile versions of websites when indexing them for mobile and desktop. Mobile has gone from a good idea to a best practice to a default assumption. If your website isn’t … Read more
Webinars can be an invaluable tool for marketers. When done right, they can: But where do you start? Marketers are flooded with webinars daily, some better than others. How do you stand out above the rest and ensure you’re not presenting to only a few dozen audience members? It’s a fact of life that many … Read more
Email clients (like Gmail, Apple Mail, or Outlook), operating systems, and devices change frequently. Because there are potentially more than 300,000 different ways an email could render, email QA testing is really the only way to verify how your email will look when it arrives in your subscriber’s inbox. But sorting reviewing how every single … Read more
Did you know there are over 5 billion social media users around the world? This is over 60% of the world’s population, so you are doing your business a serious disservice if you are not using social media for your business to increase your brand recognition and drive sales. Social media can be an incredibly … Read more
The healthcare industry is undergoing a massive digital transformation. This shift transcends the mere adoption of new technologies; it signifies a fundamental transformation in the access, delivery, and management of healthcare. As we navigate this landscape, mastering digital platforms becomes imperative for continued innovation and improved patient outcomes. The Expanding Need for Digital Transformation Even … Read more
In the constantly evolving digital environment, ensuring a flawless and user-friendly online experience is vital to ensure any webpage’s success. An essential tool in attaining this is the Website UX Audit, an extensive analysis of a page’s user experience. Experts in the industry agree that conducting regular UX audits is necessary for identifying improvement areas … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! “Ethical marketing practices.” Surely the phrase is an oxymoron. Or is it? Today, many people want to be more environmentally and ethically conscious when making product purchases. At the same time, many businesses are considering … Read more
The social media game is constantly changing and evolving. What started as a place to post pictures and videos of your daily lives became one of the most lucrative digital marketing platforms in 2024. Therefore, if you want success on social media this year, you must follow the best practices for social media. This is … Read more
Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what to put on a landing page to begin with. It’s common to put more attention and resources into your main website and product pages, but landing pages are the most direct way to convert a … Read more
Email marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting enticing email subject lines in the hope of getting it open and skyrocketing click-through rates. But email deliverability is key to your success. Despite knowing the best practices for email deliverability (a.k.a. ensuring your email is getting … Read more
![The Complete Guide to AI Transparency [6 Best Practices]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/12/ai-transparency.webpkeepProtocol.webp "The Complete Guide to AI Transparency [6 Best Practices]")
Let‘s talk AI. We’ve all dabbled in it, been awed by its potential, and maybe even been a bit overwhelmed. Our State of AI Report found that one in five business professionals use AI and/or automation in their role. In marketing, it’s even higher. But here‘s the catch: AI isn’t just about algorithms and automation. … Read more
![Can You Create a Wikipedia Page for Your Company? [Best Practices & Guidelines to Know]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/11/how-to-create-a-wikipedia-page.pngkeepProtocol.png "Can You Create a Wikipedia Page for Your Company? [Best")
For many Millennials and Gen-Zers, Wikipedia has become like a broad encyclopedia for all sorts of things, from random animal facts, to information about our favorite TV shows. One of the driving forces behind Wikipedia‘s endless wealth of information is its community of writers and editors all around the web. And, because of Wikipedia’s notoriety … Read more
In the high-stakes antitrust trial brought against it by the U.S. Justice Department and 38 states, Google continues to argue that innovation and search quality, not anticompetitive practices, explain its dominance in internet search. The trial opened last month in a Washington D.C. federal court and represents the most significant antitrust case against a tech … Read more
This post was sponsored by BrandVerity. The opinions expressed in this article are the sponsor’s own.We all know that paid search campaigns are highly effective ways to drive traffic to your site. In fact, brands or advertisers that run paid search campaigns experience incredible results that strategically catapult their brand’s visibility and traffic. With paid … Read more
Email design is one of the most important parts of your email marketing program. Whether you’re testing a new email template or trying to boost conversions through conversion-centered design (CCD), your emails should be both beautiful and actionable. Since email design encapsulates every visual element of your email, there’s a lot to understand and test. … Read more
