Automated testing can boost the efficiency of companies that rely on modern ERP and CRM software such as Microsoft Dynamics 365. However, the return on investment in test automation depends on many factors, and enterprises should take certain steps to achieve maximum results. This article outlines the best practices for automated testing. Set Realistic Goals … Read more
It’s difficult enough to make it as an ecommerce seller on the Amazon Marketplace when you know what you’re doing; it’s a competitive platform. But if you don’t have a firm grasp on how to set yourself apart from other sellers, finding success on Amazon Marketplace can be quite challenging. The truth is, optimizing your … Read more
Google Search Advocates Daniel Waisberg and Cherry Prommawin recently shared valuable insights in a video on best practices for news websites. Google aims to help news organizations increase their content’s visibility and drive more traffic. Here’s what the Search Advocate team advises to gain a more substantial presence on Search and News surfaces. Screenshot from: … Read more
While most Americans say they are comfortable traveling again, cost and inflation have now replaced COVID-19 concerns as top barriers to travel. But the travel and tourism industry still continues to be highly competitive, with people starting to travel again, and hotels and chains vying for business against online travel agencies (OTAs) and booking sites. … Read more
![LinkedIn Company Pages: The Ultimate Guide [+ 12 Best Practices]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/04/linkedin-page-1.pngkeepProtocol.png "LinkedIn Company Pages: The Ultimate Guide [+ 12 Best Practices]")
LinkedIn Pages allow users to discover, follow, and find new roles at their favorite businesses. But they’re not just useful for job seekers and professionals. If you own a business, organization, or other institution, you can use LinkedIn Company Pages to connect with your audience and strengthen your brand image. A lot happens on LinkedIn. … Read more
If you’re a savvy marketer or business owner, you’ll probably know the significance of Twitter as a promotional platform. Did you know it clocks over 330 million users every month? That’s a lot of potential customers for your brand, right? But how do you reach the right ones effectively? And what about cutting through the … Read more
![10 Facebook Cover Photo Size & Design Best Practices [Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/facebook-cover-photo-size.jpgkeepProtocol.jpeg "10 Facebook Cover Photo Size & Design Best Practices [Templates]")
When people arrive on your Facebook page, where do you think they’ll look first? It takes up almost a quarter of the screen on most desktop browsers. That’s right — it’s your Facebook cover photo. The cover photo for your Facebook business page sets the tone for visitors. In this post, you’ll learn Facebook cover … Read more
There is no silver bullet in content marketing. Just as there is no universally best approach to fat loss, you would be hard-pressed to find one content marketing strategy that works for every business. However, that doesn’t mean your efforts are futile. Far from it. For 85% of businesses that use it, content marketing performs … Read more
Email footers are like bookends—they appear at the end of your email content and keep it neatly contained. Effective email footers have a lot of moving parts—unsubscribe links, addresses, promotional content, and social media handles. All these elements need to work harmoniously for your email footer to have a measurable impact on your subscribers. In … Read more
There are many best practices for SEO, including those provided by Google. Here are 17 tips that can help one develop a better search presence. What Do Best Practices For SEO Even Mean? Best practices for SEO are generally regarded as those that abide within Google’s evolving guidelines and are not explicitly listed by Google … Read more
No matter how easy your website is to navigate or how clean the user experience (UX) is, an on-site search function is vital. Your site visitors want a direct way to find exactly what they want. On-site search is more than a search box; it’s an essential aspect of how visitors engage with your website. … Read more
![Top 10 Best Practices You Need To Know [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/06/featured-cta-628b66ac22f43-sej.jpg "Top 10 Best Practices You Need To Know [Webinar]")
Do you have a brand that’s expanding globally? How are you handling your search presence in different countries? Is your communication strategy clear as you enter those varied markets? International SEO can help. Register now to learn why international SEO is important for your growing business. You’ll learn: How to navigate the complexity of global … Read more
The pioneer of professional social media platforms, LinkedIn is packed with features. LinkedIn indeed pushes you forward with brand new professional opportunities. However, wouldn’t it be nicer to be a little more ahead of everyone else on LinkedIn? Linkedin inmail message offers you the opportunity you have been looking for all this time. Say you … Read more
Whether you’re managing a car and truck dealership, a tire shop, or any other type of automotive business, search engine optimization (SEO) is a crucial ingredient in every impactful marketing campaign. In fact, digital marketing spending now outpaces conventional advertising in many industries, including automotive. Since 2015, automotive marketing experts have significantly increased their SEO … Read more
Meta published a whitepaper containing the results of a study of 500 landing page experiences. The research provides insights that can help design better landing pages that convert at a higher rate and provide better user experiences that translates into repeat customers and referrals. A yoga company reported a 13% increase in sales by following … Read more
It has been a while since Google began rolling out its mobile-first index. When this was first announced, SEO professionals were scurrying everywhere to ensure that their site was in compliance with Google’s Core Web Vitals and best practice mobile development guidelines. Optimizing for the mobile web is an entirely comprehensive sub-field within SEO, requiring … Read more
Your website navigation structure can highly influence your sales, bounce rates, and conversions. If your visitors can’t figure out where to find what they like, they’ll leave and look for other websites with better navigation. Fortunately, there are ways to provide smooth website navigation to your users. The best website navigation will keep people engaged … Read more
![Creative Best Practices for TikTok [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/03/Creative-Best-Practices-for-TikTok-Infographic.jpg "Creative Best Practices for TikTok [Infographic]")
Which creative approaches drive brand impact on TikTok? To find out, the social network and IPSOS teamed up to conduct a meta-analysis of 296 brand lift studies across multiple verticals. Read the full article at MarketingProfs
