Preparing For The Feedless Future With Google Merchant Center Next

Preparing For The Feedless Future With Google Merchant Center Next

For some years now (ever since Google Merchant Center was introduced in 2010), ecommerce advertisers have been working with product feeds. It’s historically been a complex and often fragile process, but thanks to the introduction of Google Merchant Center Next, we have some new tools at our fingertips. Here’s a look at how things are … Read more

4 TikTok Predictions that Creators on the Platform Are Preparing For [Expert Insights]

4 TikTok Predictions that Creators on the Platform Are Preparing For [Expert Insights]

Few apps cycle through trends as quickly as TikTok. I spend endless hours scrolling through the app, and it feels like every other day, a new trending sound, topic, song, or challenge is going viral. It can be hard to keep up, and I say this as a content creator and marketer whose job is … Read more

How Marketers Are Preparing for A Potential TikTok Ban

How Marketers Are Preparing for A Potential TikTok Ban

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. A potential TikTok ban is looming in the U.S. After the app has been banned on government devices and some college campuses, the Biden Administration threatened a nationwide ban if ByteDance, the … Read more

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