Beyond Tools: A Google Ads Guide To Detecting And Preventing Click Fraud In Lead Generation

Beyond Tools: A Google Ads Guide To Detecting And Preventing Click Fraud In Lead Generation

Click fraud in lead generation can drain your marketing budget and corrupt your data, leading to misguided strategic decisions. While automated detection tools serve as a first line of defense, relying solely on them is not enough. This guide presents practical, hands-on approaches to identify and combat click fraud in your lead generation campaigns in … Read more

Google On Staging Sites & Preventing Accidental Indexing

Google On Staging Sites & Preventing Accidental Indexing

The latest episode of Google’s Search Off The Record podcast discusses the challenges of launching websites and preventing staging sites from being indexed by search engines. Staging sites used for testing and development should ideally not be indexed, and Google highlights password protection as one method of preventing accidental indexing. Hosts John Mueller, Gary Illyes, … Read more

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