I believe in the concept of inbox zero, so I have a sinking feeling every time we approach the holidays or big occasions (think Black Friday) when I know a mass of emails are heading my way. All floodgates burst open — my inbox quickly becomes an overflowing chaos. I usually send all these unread … Read more
They say, “You never get a second chance to make a first impression.” I’m not exactly sure who ‘they’ are, but I agree with them in this case. In email, your first impression comes from three parts: the sender or ‘from’ name, the subject line, and the preview text. Everyone remembers the ‘from’ name and … Read more
Did you know there is a preview text hack you can use to make the most of this valuable email real estate? Because your email’s preview text in the inbox shows at least as many characters as your subject line—(and in some cases, much more) it can be difficult to optimize. That’s because email clients … Read more
