5 Ways to Charge Premium Prices — Even During a Recession
In a recessionary environment, discerning consumers tighten their belts and reduce costs. This can lead to slower sales for business owners, who often react by reducing prices in hopes of stimulating revenue. Yet price reduction can be a shortsighted strategy, as is explained in this HBR article. “Across-the-board price cuts can permanently erode a company’s … Read more
