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Principle

How the Scarcity Principle Can Transform Ecommerce

February 14, 2025 by admin

How the Scarcity Principle Can Transform Ecommerce

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In 2005, Ben Fischman was CEO of SmartBargains. It was a discount website selling everything from bedding to luggage. The deals were fantastic. Visitors flocked to the site for prices up to 75% off. It was an … Read more

Categories Social Media Marketing Tags eCommerce, Principle, Scarcity, Transform Leave a comment

The Scarcity Principle: How 7 Brands Created High Demand

September 28, 2023 by admin

The Scarcity Principle: How 7 Brands Created High Demand

If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson: The law of supply and demand states that a low supply and high demand for a product will typically increase its price. Why am I telling you about basic economic rules? Because changes in … Read more

Categories Social Media Marketing Tags Brands, Created, Demand, High, Principle, Scarcity Leave a comment

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