TikTok’s New Creator Rewards Program Prioritizes Search Value

TikTok's New Creator Rewards Program Prioritizes Search Value

TikTok has launched its new Creator Rewards Program and introduced a Search Insights tool. The program, which was previously in beta, rewards creators based on four key metrics: Originality Play duration Search value Audience engagement The new Creator Search Insights tool provides data on trending search topics, helping you to create content that meets TikTok’s … Read more

How I’ve Built a Business That Prioritizes Profit and Purpose

Profit and Purpose: How I’ve Built a Business That Prioritizes Both

There’s a common misconception that it’s impossible to make money as a business while also supporting a larger mission. Either you’re having a real impact on a cause you care about but never turning a profit, or you’re bringing in the cash but your activism is performative at best. As the co-founder of advocacy restaurant … Read more

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