In the digital footprints and constant connectivity age, safeguarding our privacy feels more crucial than ever. Imagine jotting down ideas, plans, or confidential information, knowing only you can access those private notes. Just like spies used invisible ink in the past, encrypted notes are emerging as the modern solution for private note-taking. This innovative technology … Read more
Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. In four lessons, we cover data privacy in email marketing as it stands today, plus tips on how to future-proof … Read more
To tackle user privacy concerns, Google will test a new IP Protection feature during a phased rollout for Chrome users to safeguard their identities online. What Is IP Protection? Initially introduced as “Gnatcatcher,” IP protection proposes to mask users’ original IP addresses by routing their web traffic through privacy proxies. The goal is to limit … Read more
“[Privacy] matters in so many ways. It has never been easier to start a business, to disrupt an incumbent in a business, to build a business. Because of that, consumers and prospects are just overwhelmed with options, which makes trust so much more scarce,” says HubSpot CMO Kipp Bodnar. On this episode of the Marketing … Read more
Google announced enhanced privacy control tools with new features designed to empower individuals to manage their personal data in Google search results. Results About You Dashboard And Notifications In a notable extension of a tool launched last year, Google’s Results about you feature has been significantly enhanced. This utility allows users to solicit the removal … Read more
In a significant development, Google Analytics 4 is deemed legal in Europe following the recent adoption of the EU-U.S. Data Privacy Framework by the European Commission. The news comes amid warnings from the Swedish Authority for Privacy Protection (IMY) concerning potential surveillance risks associated with GA4. The legal status of GA4 in Europe and the … Read more
Threads, an Instagram app for text-based messaging, expected to launch on the App Store on July 6, will now go live in a few hours, according to the official website countdown timer. Screenshot from Threads.net, July 2023 But as excitement over the app grows, so do privacy concerns. Threads App Pre-Launch Promotion Instagram CEO Adam … Read more
Over the weekend, Google updated its privacy policy to allow the company to collect and analyze information people share online to train its AI models. Google says it will use this information to improve its services and develop new AI-powered products. The update to Google’s privacy policy reads: “Google uses information to improve our services … Read more
OpenAI, the company that created ChatGPT, is facing a lawsuit claiming that OpenAI used copyrighted books without permission to train its AI systems. The lawsuit was filed in federal court in San Francisco and alleged that OpenAI copied text from books unlawfully by not obtaining consent from the copyright holders, crediting them, or compensating them. … Read more
Google’s plan to launch its artificial intelligence chatbot, Bard, in Europe has hit a regulatory roadblock. According to the Irish Data Protection Commission, Google hasn’t provided sufficient details about Bard’s data privacy policies, prompting a postponement of its EU debut. Bard’s Launch Halted By Data Privacy Queries The Commission stated that the information presented by … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Everyone loves cookies, right? Well, at least of the snackable variety. On the other hand, digital cookies, especially the third-party variety, are coming on hard times in 2023. Changes to cookie practices aren’t the only … Read more
After 2+ years of major pivots and accelerated digital transformation, brands are now having to take a close look at how they handle customer data. To make absolutely necessary improvements, organizations must meet three challenges and implement a series of best-practices. Read the full article at MarketingProfs
Apple’s email privacy updates have been a migraine for some marketers who depend on email data for their campaigns. But it’s time to rise to the challenge and admit that open rate doesn’t matter much, anyway. Here are four things that do. Read the full article at MarketingProfs
