In a recent video, Google’s Gary Illyes, a search team engineer, shared details about how the search engine assesses webpage quality during indexing. This information is timely, as Google has steadily raised the bar for “quality” content. Quality: A Key Factor in Indexing & Crawling Frequency Illyes described the indexing stage, which involves analyzing a … Read more
Someone on Reddit asked a question about making a sitewide change to the code related to a website with ten languages. Google’s John Mueller offered general advice about the pitfalls of sitewide changes and word about complexity (implying the value of simplicity). The question was related to hreflang but Mueller’s answer, because it was general … Read more
When I’m doing something that involves multiple steps, you can be sure I want to remember it. Sometimes my brain can’t be trusted with that, so process documentation is the answer. Whether you’re completing recurring tasks or creating a new program, process documentation can help you formalize your business endeavors. In fact, creating documentation helps … Read more
Your email service provider (ESP) is essential to your email marketing workflow. Without it, you wouldn’t have a way to deliver the messages you work so hard to strategize, design, and test to your audience. While your relationship with your ESP can change over time, leaving one to move to another is bound to be … Read more
Google’s Search Liaison, Danny Sullivan, recently revealed how he relays feedback from the public to others within Google. In a post on X (formerly Twitter), Sullivan shared screenshots of a document submitted to Google’s search team, highlighting his discussions with users, including their thoughts, concerns, and suggestions. This uncommon glimpse into the inner workings of … Read more
Psychology tells us that emotions drive our behavior, while logic only justifies our actions after the fact. Marketing confirms this theory. Humans associate the same personality traits with brands as they do with people — choosing your favorite brand is like choosing your best friend or significant other. We go with the option that makes us … Read more
After randomly deciding to count how many articles I had written 1.5 years into my time at Buffer, I realized I was about to hit 100 articles written for the Buffer blog. It’s an awesome milestone, and I wanted to share the feeling of accomplishment. So I tweeted and posted on LinkedIn about it and … Read more
Are you a social media influencer? You an entrepreneur managing many products and brands? Are you a content creator? Do you want all your links in one place for your audience to find on your website? Then worry not! Learning how to Linktree login has got you covered! If you want to collect, organize, and … Read more
In today’s digital world, where personal information is so easily accessible online, protecting your privacy is crucial. Recently a Reddit user wanted to remove personal information from Google Search. Their experience and subsequent discussion with Google’s John Mueller highlight the complex process and policies around Google’s content removal tools. In addition to looking at Mueller’s … Read more
Online booking is becoming increasingly popular for businesses of all sizes, helping them to manage their working process and make their employees more productive. With the advent of digital technology and the rise of the gig economy, online booking has become an essential tool for companies to streamline their workflow processes. In this blog post, … Read more
So, you want to make a new product for your business. But where do you start? Products don’t fall out of thin air, and it takes more than a few hours scrolling Amazon’s best-sellers to come up with an idea. Instead, new product development requires investing energy in a roadmap to build a product that … Read more
High-quality labeled data is becoming more necessary to train and enhance AI-based models as a result of rapid machine learning development. More specifically, data must be assigned a label in order for machine learning algorithms to easily recognize the information it contains and make use of it. Otherwise, machine learning models are unable to discern … Read more
Running a business is an involving exercise that requires a great deal of planning, strategy, and innovation. It also comes with plenty of responsibilities and duties: staffing, great customer service, management and supervision, sales and marketing, logistics, and so on. When running a new business, undertaking these tasks is labor and capital-intensive. It also takes … Read more
It’s no secret that the adventure of SEO means being in it for the long game. Optimization is a never-ending process. One day, you’re ranking at the top of the search results – and the next, your competitor publishes something new that knocks you down a rung. The promise of SEO can bring traffic, revenue, … Read more
Building anything from scratch is a worthwhile challenge. Baking bread, assembling a bookcase, shaping your career, forming a family—all start with next-to-nothing and end in marvelous works of art. It’s not easy to create something from scratch, but it’s oh-so rewarding. Building a business is no different. You start with diddly-squat, throw in a bit … Read more
