Google Updates Product Structured Data Guidance

Google Updates Product Structured Data Guidance
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Spread the love Google Search Central updated its Products Structured Data documentation to clarify the product-related pages that qualify for structured data. Product Structured Data Structured data is a way to communicate information about a web page to search engines. It is not meant to be seen by users visiting a web page. Search engines … Read more


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Ecommerce Collection Pages: The Intersection of Content and Product with Lauren Petrullo [VIDEO]

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Spread the love Check out our brand new eCommerce Marketing Mastery Certification: https://www.digitalmarketer.com/certifications/ecommerce-marketing-mastery/ STOP NEGLECTING YOUR COLLECTION PAGES! We have seen the impact of optimizing and maximizing your collection pages, and Lauren swears by this method! Lauren Petrullo is the CEO and Founder of Award Winning Marketing Agency, Mongoose Media LLC based in Orlando, Florida. … Read more


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Hidden Secret For Product Photography with Lauren Petrullo [VIDEO]

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Spread the love Check out our brand new eCommerce Marketing Mastery Certification: https://www.digitalmarketer.com/certifications/ecommerce-marketing-mastery/ It’s IMPERATIVE that you have great photos, because great photos sell your product and start conversations with your customers! Not only are they important for your website, they can be repurposed for your email campaigns, social media, and more! Lauren Petrullo is … Read more


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How to Find a Manufacturer to Bring Your Product Vision to Life

Manufacturing line graphic
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Spread the love There are few things in entrepreneurship more exciting than seeing your ideas come to life in a tangible form. You’ve spent countless late nights polishing and revising your designs,  and now it’s time to build your product flawlessly. But do you know how to find a manufacturer? This step is also often … Read more


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Product Market Fit with Scott Cunningham [VIDEO]

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Spread the love Scott Cunningham, CEO of Social Lite and Co-Founder of Merchant Mastery, has worked with thousands of ecommerce stores. The one thing he hears ALL. The. Time?  “Facebook doesn’t work for my business.” If you’ve said that about your ecommerce store, listen in as Scott shares what’s missing and how you can overcome … Read more


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What We’ve Learned Launching a New Product as an 11-Year-Old Company

What We’ve Learned Launching a New Product as an 11-Year-Old Company
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Spread the love At Buffer, we spend a lot of time thinking about growth. Small business growth to be precise. We love reading stories about a start-up candle company growing revenue by 5x on social, and a brand that gained 400,000 followers in its first four years. Amongst many of these stories, we’ve seen one … Read more


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Why You Need A Product Management System For Your Business

Product Management System
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Spread the love There comes a moment in every startup life that you have to move forward. You will understand that you cannot continue with the startup as a side hustle. You are at a point where you will need to launch products or services to survive. When you have reached this phase, what is … Read more


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How Product Information Management (PIM) Helps

How Product Information Management (PIM) Helps
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Spread the love Growing regional/national to major international brands have a lot of questions about product description page (PDP) optimization. How much can be automated? Does it matter if some of them have duplication? What do we do with variable products that exist on a single URL? Can I use manufacturer-provided product descriptions? The problems … Read more


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Entrepreneurs Swear by This Product Launch Formula. Here’s How It Works

Product launch formula
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Spread the love PLF, or Product Launch Formula, is the brainchild of multimillionaire Jeff Walker. His approach hinges on sending high-value videos to your audience in the lead up to the actual launch, and it’s spread like wildfire. PLF consists of four phases: Pre-Pre Launch, Pre-Launch, Launch, and Post-Launch. Pre-Pre Launch is for building the … Read more


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My Experience From Three Years of Product Development

What I Wish I Had Known About Product Development Before I Spent Three Years Doing It
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Spread the love People always tell you that building a business isn’t a quick and easy journey and that the “overnight success” stories you see tend to downplay the years of work that go into creating that success. So, when I started my innovative undergarments company, Perkies, I expected it to be about the journey, … Read more


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B2B Product Strategy: How to Market to Both Enterprise and Self-Serve Customers

B2B Product Strategy: How to Market to Both Enterprise and Self-Serve Customers
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Spread the love B2B companies with a product-led growth strategy tend to start out with individual, self-serve customers but then scale to sell to lucrative enterprise buyers. At that point, you shouldn’t ignore your self-serve market. You can do both. Read the full article at MarketingProfs Spread the love


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New Google Algorithm Update Aimed At Product Reviews

New Google Algorithm Update Aimed At Product Reviews
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Spread the love Google launches a third product review algorithm update in search results, which builds off of the product review updates introduced last year. The first product review algorithm update, which is designed to reward content with first-hand research, went live in April 2021. A second product review update followed in December. Today’s update … Read more


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How Can I Rank Informational & Product Pages On The Same Keyword?

How Can I Rank Informational & Product Pages On The Same Keyword?
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Spread the love Today’s Ask an SEO question comes from Nafsika from Hamburg, Germany, who asks: “I have two pages ranking for the same keyword: a product page and a glossary article. The glossary article ranks better, but the product page is more important (and therefore should rank higher). Is there a way to make … Read more


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Your Guide to Product Packaging Design and Strategy

Woman packaging product for business
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Spread the love The contents of a package will never be more important than the package itself. Yes, that’s a bold statement. After all, you might invest hundreds of thousands of dollars developing a product and then take years to perfect it. How could all that effort be matched by the simple cardboard box that … Read more


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