When shaping your SEO strategy, your success metrics come down to bottom-line results – what’s going to move the needle for your company and make a real impact? Which SEO strategies can you employ to hit your KPIs? In order to succeed in competitive markets, you must go beyond on-page optimization and sound technical SEO … Read more
One of the main questions for anyone responsible for a company’s marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the present. It turns out there are various approaches to solving that problem, which makes it a not-so-easy strategic decision. I will briefly discuss … Read more
Many creatives become business owners because they want to bring their ideas to life in the world. The problem is we can get stuck in our own heads and end up developing products and services that we think are brilliant, only to put them on the market and find that nobody wants them. In addition … Read more
The product marketing landscape is continuously changing. To keep pace with the latest trends, you’ll need to keep up with the experts. That includes reading books with fresh insights and perspectives. To help, we’ve gathered a list of 15 essential product marketing books for your 2023 reading list. These books tackle how to lead a … Read more
An appealing marketing strategy for a company is to launch a brand-new product into the market. Such a product defines a new category or it’s a totally new application of some prior product. To help us think strategically about the benefits and risks of launching a brand-new product to the market, it’s useful to frame … Read more
Google updated the developers documentation for the product structured data to add requirements that will make a site eligible to display product return policies in the in the merchant listing experiences. Merchant Listing Experiences The update applies to a set of rich results that are exclusive to merchants that’s called the merchant listing experiences. Examples … Read more
Google’s official algorithm updates often present unique opportunities. Knowing that Google has made an algorithmic change can present the chance to better understand the search ecosystem. (That’s not to minimize the stress that can come with an algorithm update.) Simply put, these moments can, at times, help to illuminate “what’s changed” for SEO. What is … Read more
Product classification is key to uncovering the reasons behind your consumers’ buying behaviors. For example, I’ve been buying the same toothpaste for years. I don’t think about testing out a different brand or buying from another retailer. Toothpaste, as it turns out, is a “convenience good.” Shoppers like me usually buy this product without putting … Read more
A product ecosystem functions in a very similar way to an environmental ecosystem. Like the symbiotic relationship found in nature, a product ecosystem is when products can coexist in a way that’s beneficial for the customer (not to mention, brings in more revenue for the business). In this post, we’ll take a look at how … Read more
So, you want to make a new product for your business. But where do you start? Products don’t fall out of thin air, and it takes more than a few hours scrolling Amazon’s best-sellers to come up with an idea. Instead, new product development requires investing energy in a roadmap to build a product that … Read more
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Activewear subscription brand Fabletics is looking to cover a new market — clothing for medical professionals. In February, the company launched its first line of medical scrubs, which it calls “The World’s … Read more
People want a sense of direction when they’re shopping. They want to see their choices grouped together — whether they’re looking for spoons, granola, or winter coats. Brands make this happen with the product category. Product category marketing helps your brand stand out among related items, so your company’s products wind up in the shopping … Read more
So you want to find a new product idea to sell online? Well, chances are you typed something like “new product ideas” or “good product ideas” into Google, hoping you’d find the answer. Nothing wrong with that. However, the problem is you’re searching (and finding) the exact same thing as everyone else. These “new” ideas … Read more
Google announced the release of the February 2023 Product Reviews Update. The update applies globally to eleven languages and will take approximately two weeks to fully roll out. Change to Product Reviews Guidance The February 2023 Product Reviews Update is accompanied with a clarification made to the existing Product Reviews update guidance. Google updated their … Read more
Google Developer Advocate Alan Kent says product reviews linking to multiple sellers may get a ranking boost over reviews linking to one. Kent confirmed this on Twitter in response to a question about Google’s documentation on how to write high-quality product reviews. There’s a line in the document that reads: “Consider including links to multiple … Read more
https://www.litmus.com/wp-content/uploads/2022/11/KS-FF.mp4 For this week’s edition of Feature Friday we’re showcasing this fabulous email from Kate Spade, in which they display their latest handbags, and Klarna’s buy now, pay later pricing. This email features personalized dynamic content automation by Litmus Personalize, powered by Kickdynamic. By connecting their shopping feed Kate Spade are able to show their … Read more
![Seamlessly Integrating SEO For Product Launches [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/09/sejshow-featured-image-ep286-63333f5b4d4ee-sej.jpg "Seamlessly Integrating SEO For Product Launches [Podcast]")
There are many things to consider when launching a new product. But there are ways of getting everything ready and popping the cork in Google once you go live. HubSpot’s Aja Frost & Justin Champion joined me on the SEJShow to discuss the role of SEO in product launches, how its seamless integration helped HubSpot’s … Read more
Ecommerce is expected to grab even more of the retail pie, with a projected growth of nearly $11 trillion between 2021 and 2025. An increasing number of ecommerce sites want a piece of this pie, making it critical that your search strategy delivers. Add to this the fact that advertising costs are reaching the realm … Read more
