Feature Fridays: How Kate Spade creates integrated product emails – Litmus


https://www.litmus.com/wp-content/uploads/2022/11/KS-FF.mp4 For this week’s edition of Feature Friday we’re showcasing this fabulous email from Kate Spade, in which they display their latest handbags, and Klarna’s buy now, pay later pricing. This email features personalized dynamic content automation by Litmus Personalize, powered by Kickdynamic. By connecting their shopping feed Kate Spade are able to show their … Read more

Seamlessly Integrating SEO For Product Launches [Podcast]

There are many things to consider when launching a new product. But there are ways of getting everything ready and popping the cork in Google once you go live. HubSpot’s Aja Frost & Justin Champion joined me on the SEJShow to discuss the role of SEO in product launches, how its seamless integration helped HubSpot’s … Read more

I Thought My Mission Could Carry My Business, But I Needed a Good Product Too

In 2017, I was living in Malawi, a small landlocked country in South East Africa that—although geographically stunning and full of smiles—is also among the poorest countries in the world. After first visiting in 2012, I instantly fell in love with the people and decided to move here full time to learn from and invest … Read more

How Google Pros & Cons Update Impacts Product Review Sites

Google updated its structured data documentation for Editorial Product Review webpages. There is now a new Pros and Cons structured data that makes sites eligible for an enhancement in search. This change to Google’s structured data for product reviews can significantly impact product review websites. Only editorial product review sites can have an enhanced listing … Read more

Google Updates Search Snippets For Product Review Pages

Google updates search results for product review pages by listing an item’s pros and cons in the search snippet. In addition, there’s structured data to go along with this update, but it’s not 100% mandatory to qualify for the new snippets. While the new pros and cons structured data is recommended, Google says it will … Read more

Google July 2022 Product Review Algorithm Update Rolling Out Now

Google confirms the July 2022 product review update, the fourth in a series of updates targeting low-quality reviews, is now rolling out. The update begins rolling out today, July 27 and concludes within two to three weeks. Google made the announcement on Twitter while linking to the official page for search ranking updates. Today we … Read more

Google Updates Product Structured Data Guidance

Google Search Central updated its Products Structured Data documentation to clarify the product-related pages that qualify for structured data. Product Structured Data Structured data is a way to communicate information about a web page to search engines. It is not meant to be seen by users visiting a web page. Search engines use structured data … Read more

Ecommerce Collection Pages: The Intersection of Content and Product with Lauren Petrullo [VIDEO]

Check out our brand new eCommerce Marketing Mastery Certification: https://www.digitalmarketer.com/certifications/ecommerce-marketing-mastery/ STOP NEGLECTING YOUR COLLECTION PAGES! We have seen the impact of optimizing and maximizing your collection pages, and Lauren swears by this method! Lauren Petrullo is the CEO and Founder of Award Winning Marketing Agency, Mongoose Media LLC based in Orlando, Florida. She is also … Read more

Hidden Secret For Product Photography with Lauren Petrullo [VIDEO]

Check out our brand new eCommerce Marketing Mastery Certification: https://www.digitalmarketer.com/certifications/ecommerce-marketing-mastery/ It’s IMPERATIVE that you have great photos, because great photos sell your product and start conversations with your customers! Not only are they important for your website, they can be repurposed for your email campaigns, social media, and more! Lauren Petrullo is the CEO and … Read more

How to Find a Manufacturer to Bring Your Product Vision to Life

There are few things in entrepreneurship more exciting than seeing your ideas come to life in a tangible form. You’ve spent countless late nights polishing and revising your designs,  and now it’s time to build your product flawlessly. But do you know how to find a manufacturer? This step is also often the most nerve-wracking, … Read more

Product Market Fit with Scott Cunningham [VIDEO]

Scott Cunningham, CEO of Social Lite and Co-Founder of Merchant Mastery, has worked with thousands of ecommerce stores. The one thing he hears ALL. The. Time?  “Facebook doesn’t work for my business.” If you’ve said that about your ecommerce store, listen in as Scott shares what’s missing and how you can overcome that hurdle and … Read more

What We’ve Learned Launching a New Product as an 11-Year-Old Company

At Buffer, we spend a lot of time thinking about growth. Small business growth to be precise. We love reading stories about a start-up candle company growing revenue by 5x on social, and a brand that gained 400,000 followers in its first four years. Amongst many of these stories, we’ve seen one consistent theme. To … Read more

How Product Information Management (PIM) Helps

Growing regional/national to major international brands have a lot of questions about product description page (PDP) optimization. How much can be automated? Does it matter if some of them have duplication? What do we do with variable products that exist on a single URL? Can I use manufacturer-provided product descriptions? The problems with product descriptions … Read more

Entrepreneurs Swear by This Product Launch Formula. Here’s How It Works

PLF, or Product Launch Formula, is the brainchild of multimillionaire Jeff Walker. His approach hinges on sending high-value videos to your audience in the lead up to the actual launch, and it’s spread like wildfire. PLF consists of four phases: Pre-Pre Launch, Pre-Launch, Launch, and Post-Launch. Pre-Pre Launch is for building the email list using … Read more

My Experience From Three Years of Product Development

People always tell you that building a business isn’t a quick and easy journey and that the “overnight success” stories you see tend to downplay the years of work that go into creating that success. So, when I started my innovative undergarments company, Perkies, I expected it to be about the journey, not the destination. … Read more

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