Google Product Studio Rolls Out To Additional Countries

Google Product Studio Rolls Out To Additional Countries

Google just expanded Google Product Studio, its AI-powered tool for creating better product images, to more countries. Originally launched in May 2023, this handy feature is built right into Merchant Center Next, the revamped hub for managing product listings. It’s a game-changer for small to medium-sized businesses (SMBs) and retailers looking to level up their … Read more

What Is a Product Marketing Manager? Job Description and Salary

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. I hate to tell you this, … Read more

New Google Analytics Features Help Fix Hidden Product Listings

Google Analytics adds new features to help merchants identify and fix hidden product listings, improving visibility on Google Shopping. Google Analytics now shows product disapproval alerts directly in its dashboard. Custom Channel Groups now support manual ad content parameters for better tracking. This can help fix product listings ahead of the busy shopping season. Source … Read more

SEO + Product Marketing = A Blueprint For Brand Building

Having a strong brand makes everything in SEO easier.  Brands have better user signals on their sites, better click-through rates in the SERPs, and get preferential treatment from Google. Google’s algorithms elevate sites with strong brand signals and punish companies that are too aggressive about SEO without having “the engine” to back it up. Image Credit: Lyna … Read more

Google Maps Launches Product Search: Steps For Retailers

Google has updated Maps to include product-specific search capabilities, just in time for the holiday shopping season. This feature allows consumers to search for specific items and find nearby stores with available inventory. Key Features The update lets you search for products directly within Google Maps and find real-time inventory availability at nearby stores. Shoppers … Read more

Does Instagram Shopping Drive ROI? New Data on How to Get Approved, Add Product Tags, & Actually Make Sales

The evolution of Instagram has been action-packed. One day, we’re trying to find the perfect filter for a square-cropped photo of a cup of tea; the next, we’re exploring how to get approved for Instagram Shopping. At least, that’s how this marketer’s story arc went. The platform has gone from a simple feed of blurry … Read more

How to Nail First-Party Data Strategy According to a Google Director of Product Management [+ New Data]

Between shifts in technology, the economy, and consumer behavior, 2024 has brought marketers a new level of uncertainty. I’m right there with you, and I’ve bought stock in Pepto Bismal. So when I got the chance to chat with Christophe Combette, a director of product management at Google, I wanted to know what there is … Read more

Harnessing the Power of Content Automation and Personalized Product Recommendations

Your subscribers don’t want another cookie-cutter email. They want relevance—something that feels like it was crafted just for them. With inboxes overflowing and attention spans shrinking, generic emails become easy to ignore. What if your emails could cut through that noise and make every recipient feel like you really get them? The key lies in … Read more

How Go-to-Market Teams Can Grow With AI, According to HubSpot’s Head of Product

Easy, fast, and unified. We’ve talked to a lot of customers about what they need from their tools to grow, and it always comes back to these three words. So why does go-to-market feel so hard, slow, and disconnected? Two words: legacy CRM. The concept of customer relationship management (CRM) has existed for decades, and … Read more

Google Expands Structured Data Support for Product Certifications

Google has announced an update to its Search Central documentation, introducing support for certification markup in product structured data. This change will take full effect in April and aims to provide more comprehensive and globally relevant product information. New Certification Markup For Merchant Listings Google has added Certification markup support for merchant listings in its … Read more

Google Adds Two New Best Practices For Product Markup

Google updates guidance on Product markup, advising ecommerce sites to prioritize HTML implementation and use JavaScript cautiously. Google recommends including Product markup in initial HTML for best results. JavaScript-generated markup can lead to less frequent and reliable crawls. E-commerce sites using JavaScript for product data should ensure servers can handle increased traffic. Source link

How Positioning Can Align Product and Marketing Teams

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Getting product and marketing teams on the same page is critical for a company’s success. When they’re not aligned, things can get messy: People misunderstand each other, resources get wasted, opportunities slip by, and everyone … Read more

Product Management vs. Program Management vs. Project Management: Key Differences

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I started my career as a Designer before transitioning into Project Management, and I’ve now been in this field for over 15 years in which 10 of them I worked as a Program Manager. … Read more

Google Offers Solutions for Inaccurate Product Pricing In Search

In the latest edition of Google’s SEO office-hours Q&A video, Senior Search Analyst John Mueller addressed concerns about inaccurate prices in search results. His advice may be helpful if you’re having similar problems with Google displaying the wrong prices for your products. Ensuring Accurate Product Prices in Organic Search Results One of the questions focused … Read more

Ask An SEO: Should I Delete My GBP If I Am Selling My Product Nationwide?

This week’s Ask an SEO question is from Ursula, who asks: Should a small business with a local office (more workshop than sales office) and a Google Business Profile listing delete the GBP listing if they want to focus on selling their product nationwide? Great question, Ursula! I hear this question all the time at … Read more

Google Says How To Get More Product Rich Results

In an SEO Office Hours podcast, Google’s John Mueller answered the question of how to get more product rich results to show in the search results. John listed four things that are important in order to get rich results for product listings. Product Rich Results Product search queries can trigger rich results that presents products … Read more

Gen Z Ditches Google, Turns To Reddit For Product Searches

A new report from Reddit, in collaboration with GWI and AmbassCo, sheds light on the evolving search behaviors of Generation Z consumers. The study surveyed over 3,000 internet users across the UK, US, and Germany, highlighting significant changes in how young people discover and research products online. Here’s an overview of key findings and the … Read more

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