Gen Z Ditches Google, Turns To Reddit For Product Searches

In this photo illustration, the Reddit logo is displayed on a smartphone screen.

A new report from Reddit, in collaboration with GWI and AmbassCo, sheds light on the evolving search behaviors of Generation Z consumers. The study surveyed over 3,000 internet users across the UK, US, and Germany, highlighting significant changes in how young people discover and research products online. Here’s an overview of key findings and the … Read more

I Used this Product Launch Checklist to Start 5 Ecom Brands

Launching a product can feel incredibly daunting. There are so many different factors to consider, and trying to get everything in order and your timing on point can feel difficult at the best of times and downright impossible at the worst. Don’t get me wrong, I’ve made a few product launch mistakes along the way, … Read more

How Do You Launch a Product?

So you’ve got a brilliant product idea, maybe even a brilliant product, but how do you turn that into a real-world success? You need to create a product roadmap that strategically outlines how you’ll take your product to market… with as much fanfare as possible. While there’s not a hard and fast product launch formula, … Read more

Should You Include FAQs On Product Or Category Pages?

This week’s Ask An SEO question comes from Aleksandar, who asks: “Is there a role for product Q&A for a fashion brand, which only sells its own branded products, besides the obvious question on the sales/delivery/return process?” Yes, there is absolutely a role for product Q&A, and for FAQs on collections or categories. This applies … Read more

The Ultimate Guide to Product Marketing: How to Market a Product in 2024

Despite working in marketing for over a decade, I’m still puzzled by the idea of product marketing. Whether your business offers a service (say, a cleaning company) or a commodity (like a toy manufacturer), you’re marketing a “product,” right? Heck, in my recent job hunt, I interviewed for several product marketer jobs under the caveat … Read more

Big Change To Google’s Product Structured Data Page

Google revamped their product structured data documentation by splitting up one comprehensive page into three pages that are more closely focused on their topics, providing an example of how to rewrite a page that’s too big and turn it into multiple topically relevant webpages. Google Product Structured Data Product structured data is essential for ecommerce … Read more

What to Sell on eBay: 5 Reliable Product Categories for Your eBay Store

You’ve followed all the steps in our recent article on how to create an eBay account, and you’re ready to list your first products. Just one small problem. You have absolutely no idea what sells on eBay. Fear not. We’ve pulled together five of the best product categories to consider for your eBay store to … Read more

Google Adds A New Product Structured Data Type

Google updated it’s documentation to add a new 3DModel markup Type to the Product structured data type, connecting the two by the use of the subjectOf property. Understanding The New Structured Data Property A structured data Type is an entity or a concept (like EatAction or DrugCost). Some common structured data Types most people are … Read more

How to Find Chinese Manufacturers to Bring Your Product to Life

You’ve thought of the perfect product idea. You’ve spent countless hours working on it, drawing feverishly at your desk, and working with designers to bring your vision to life. Now it’s time to find someone who is going to be able to make it for you. But you’ve got a problem. You’ve never tried to … Read more

Product Testing: It’s Worth Investing

From my experience helping thousands of ecommerce brands over foundr’s history, one of the most commonly overlooked areas is product testing. Many founders are happy to invest in creating concepts and marketing products, but very few spend even a fraction of that budget actually testing their product first. “It’s not a complicated product” or “I … Read more

Google To Display More Product Options With New Markup

Google expands structured data for product variants, enabling online merchants to showcase inventory variations in search results. Google now supports structured data for product variants like size, color, etc. Sites must use new structured data markup to show product variations. Valid implementation can lead to enhanced search listings. Source link

Crafting the Perfect Product Prototype Might Be Easier Than You Think

So, you’ve got the perfect product idea in your head. You’re confident that it will solve all of your target audience’s problems, and the profit margins are more than viable. You need investment to get your idea off the ground, but you are finding it difficult to articulate the function of your product and failing … Read more

How to Create Strong Sales and Marketing Alignment in 2024, According to LinkedIn's Global Product Marketing Leader

Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Puppies and the park. Beach days and ice cream. Some things just obviously go together — but what if I put sales and marketing together in that … Read more

How to conduct a competitive product analysis, and why you should

Think about the last purchase you made. What made you choose one product over another? Its look? Its ease of use? The price point? Consumers have to weigh many options any time they make a purchase. So it pays for your brand and products to stand out against the competition. But what does make your … Read more

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