You’ve cracked it. You’ve found the perfect product, and you’re ready to take it to market. You set up a supplier, purchase your first batch, list your product, and wait for the sales to roll in. But instead of sales, you’re met with a mediocre response at best and 1,000 pet chicken harnesses packed into … Read more
![The 6 Stages of the Product Life Cycle [+Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/08/product-life-cycle_0.webpkeepProtocol.webp "The 6 Stages of the Product Life Cycle [+Examples]")
When I was 12 years old, I used to be confused about my cousin’s CD collection. Why have CDs when I could go on iTunes and listen to all my favorite songs? This is a perfect example of a product life cycle (PLC) in action. No one wants their product to become “obsolete” and reach … Read more
Product managers have their work cut out for them. Successful shepherding a product from its initial conception, through multiple stages of iteration and development, and finally to a successful marketplace launch requires a high level of coordination and efficiency. Product managers often have to oversee multiple processes and several multidisciplinary teams, ranging from engineers to … Read more
Google has updated its Product Ratings policies, effective August 28, 2023, on artificial intelligence (AI) and automated content. Kudos to Duane Forrester, who spotted and shared the policy update on Twitter. Automated And AI-Generated Reviews The addition clarifies that reviews generated by an automated program or AI application are not allowed and should be flagged … Read more
The right video can boost a product’s visibility and push it to its target audience. Therefore, marketers must have a firm grasp of a product video and how to create an exceptional one. To help you create a video that showcases your product’s unique features and shines a light on your brand, we will explore … Read more
![How to Create a Product Launch Email [Outlines + Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/07/Product-Launch-Email.pngkeepProtocol.png "How to Create a Product Launch Email [Outlines + Templates]")
There are few times more exciting in a company than a product launch. Anticipation brews among the team and a sense of optimism emerges around the prospect of a growth in market share. Still, this question always arises when a new product launches: Will this campaign be successful? There are multiple avenues through which to … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Product development is a labor of love. After dedicating countless hours to design, development, and testing, you must ensure your product generates the attention it deserves. One strategic tool that can help keep all product-launch-related … Read more
![How AI Will Revolutionize Product Development, and How to Prepare [Insights from AWS' Senior Advisor to Startups]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/06/AWS-1.pngkeepProtocol.png "How AI Will Revolutionize Product Development, and How to Prepare")
As any business owner knows, product-market fit is one of the most challenging aspects of starting a business. Predicting the right product to build – and investing in building prototypes, experimenting, and testing — is an exhaustingly long and expensive process, and oftentimes, business owners run out of money before they’re even able to test … Read more
Looking to boost rankings of key product pages while also driving secondary KPIs? Hoping to get your products on the first page of Google? On June 7, I moderated a webinar with Cory Collins, Nick Katseanes, and Kimberly Brown of Page One Power who showed us a unique, full-funnel approach. In that webinar, they shared … Read more
When shaping your SEO strategy, your success metrics come down to bottom-line results – what’s going to move the needle for your company and make a real impact? Which SEO strategies can you employ to hit your KPIs? In order to succeed in competitive markets, you must go beyond on-page optimization and sound technical SEO … Read more
One of the main questions for anyone responsible for a company’s marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the present. It turns out there are various approaches to solving that problem, which makes it a not-so-easy strategic decision. I will briefly discuss … Read more
Many creatives become business owners because they want to bring their ideas to life in the world. The problem is we can get stuck in our own heads and end up developing products and services that we think are brilliant, only to put them on the market and find that nobody wants them. In addition … Read more
The product marketing landscape is continuously changing. To keep pace with the latest trends, you’ll need to keep up with the experts. That includes reading books with fresh insights and perspectives. To help, we’ve gathered a list of 15 essential product marketing books for your 2023 reading list. These books tackle how to lead a … Read more
An appealing marketing strategy for a company is to launch a brand-new product into the market. Such a product defines a new category or it’s a totally new application of some prior product. To help us think strategically about the benefits and risks of launching a brand-new product to the market, it’s useful to frame … Read more
Google updated the developers documentation for the product structured data to add requirements that will make a site eligible to display product return policies in the in the merchant listing experiences. Merchant Listing Experiences The update applies to a set of rich results that are exclusive to merchants that’s called the merchant listing experiences. Examples … Read more
Google’s official algorithm updates often present unique opportunities. Knowing that Google has made an algorithmic change can present the chance to better understand the search ecosystem. (That’s not to minimize the stress that can come with an algorithm update.) Simply put, these moments can, at times, help to illuminate “what’s changed” for SEO. What is … Read more
Product classification is key to uncovering the reasons behind your consumers’ buying behaviors. For example, I’ve been buying the same toothpaste for years. I don’t think about testing out a different brand or buying from another retailer. Toothpaste, as it turns out, is a “convenience good.” Shoppers like me usually buy this product without putting … Read more
A product ecosystem functions in a very similar way to an environmental ecosystem. Like the symbiotic relationship found in nature, a product ecosystem is when products can coexist in a way that’s beneficial for the customer (not to mention, brings in more revenue for the business). In this post, we’ll take a look at how … Read more
