Google’s latest AI tools promise to manage campaigns automatically. But advertisers are asking whether these new features give up too much human control. At Google Marketing Live, the company showcased three new AI agents. These tools can handle everything from creating campaigns to managing tasks across multiple platforms. However, the announcement raised questions from attendees … Read more
Meta is rolling out ad platform upgrades for Facebook and Instagram. The updates, coming in the next few months, focus on boosting performance and customization through AI-powered campaign optimization. New Features For Precise Value Definition Meta is rolling out a new “Conversion Value Rules” tool to give advertisers more flexibility. This feature lets you adjust … Read more
Artificial intelligence (AI) may offer solutions to reduce activity on social media that is seen as toxic and polarizing. In a recent study, researchers suggest that tweaking how social networks surface content could reduce partisan divisions and lead to more positive interactions. The study was conducted by a team led by University of Amsterdam professor … Read more
![Conversion Optimization for PPC: Delivering On The Promise From Ad To Landing Page [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/Conversion-Optimization-for-PPC-Delivering-On-The-Promise-From-Ad.jpg "Conversion Optimization for PPC: Delivering On The Promise From Ad")
Boost Your ROI with Actionable Insights on Streamlining the Click-to-Conversion Process Looking for some great PPC conversion rate optimization tips? Navah Hopkins, PPC expert and SEJ contributor, joins me on the SEJShow, where we explore the art and science of turning ad clicks into valuable conversions. She delves into the crucial journey from ad to … Read more
![3 Easy Steps to Build Your Brand Promise [+ Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/brand-promise.jpgkeepProtocol.jpeg "3 Easy Steps to Build Your Brand Promise [+ Examples]")
A brand promise is more than a tagline. It’s a way to show customers what your brand can offer that no one else can. Like other kinds of promises, brand promises can get complicated. They set high expectations, offer ambitious commitments, and impact relationships. Let’s talk about what a brand promise is, how to create … Read more
