Anthropic announced announced a new Prompt Caching with Claude feature that boosts Claude’s capabilities for repetitive tasks with large amounts of detailed contextual information. The new feature makes it faster, cheaper and more powerful, available today in Beta through the Anthropic API. Prompt Caching This new feature provides a powerful boosts for users that consistently … Read more
According to research from Microsoft, inclusive advertising helps brands build connections with Gen Z consumers, leading to more purchasing intent. 76% want to support brands with authentic messaging. 70% will trust a brand that depicts diversity in advertising campaigns more. 47% will trust a brand more if they feel represented in ads. Most importantly, inclusive … Read more
OpenAI, the company behind the cutting-edge language model ChatGPT, announced six new features in the latest version to enhance user interaction. We’re rolling out a bunch of small updates to improve the ChatGPT experience. Shipping over the next week: 1. Prompt examples: A blank page can be intimidating. At the beginning of a new chat, … Read more
As artificial intelligence advances, more businesses are interested in AI-powered solutions to improve their marketing efforts. One of the keys to making the most of the tech in marketing is to write effective AI prompts to generate the desired outcomes. Marketers need to know how to communicate their goals effectively to AI systems. It’s a … Read more
