Search marketing is a unique aspect of digital marketing in that it requires multiple skills and “hats” to wear if you want to have a person or team manage it from end to end. SEO, especially, requires more disciplines than just those with SEO titles. Even paid search requires more than just managing ads in … Read more
I’ve worked in the B2B SaaS affiliate marketing space for 1.5 years and here’s my take on it: Affiliate marketing is not for the weak. It demands a lot of time, effort, and dedication to succeed. But the challenge is what makes it rewarding. The key to making it worthwhile? Using strategies to maximize your … Read more
Instagram is one of the most popular and influential social media platforms globally, with over 1.2 billion monthly active users. It is also a great place to showcase your brand, products, services, or personal style and connect with your target audience. However, learning how to collaborate on Instagram should be in every Instagram content creator’s … Read more
Which is better for business: SEO or PPC? Which one should you put your resources into? Truth be told, the answer isn’t one or the other. You need both to succeed! While both channels focus on increasing traffic and sales, there are key differences between the two. If you’re not sure where to start, this … Read more
Our 3rd annual State Of SEO report is here, and we’re paying special attention to agency and in-house professionals – with a dedicated report for each: Both agency and in-house SEO professionals face a unique set of challenges within the industry and require unique solutions. And with the ever-evolving nature of SEO, it’s important to … Read more
![Why Social Shopping Could be the Future of E-Commerce [Top Trends & Data from 500+ Social Commerce Pros]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/09/social-shopping-trends.jpgkeepProtocol.jpeg "Why Social Shopping Could be the Future of E-Commerce [Top")
Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? When I scroll through my TikTok For You page, I come across videos with products that pique my interest, not realizing that the button for me to purchase that item is right above … Read more
We recently published a post about the top video editing tools for beginners. This article focuses on a smaller number of what are, in my opinion, the best video editing tools, irrespective of experience. I’m looking at the tools that provide the most power, customizability, and features. Ease of use is a consideration but not … Read more
You’ve heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn’t stopping anytime soon. In fact, the global market revenue of AI in marketing will likely grow from $27.4 billion in 2023 to $107.4 billion in 2028. But is AI … Read more
Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will likely change based on your audience. The list of social media platforms is … Read more
Registration is now open for Litmus Live 2023! On September 11th-13th, 2023, the best event for email marketers, designers, and developers will be happening in-person in Boston and virtually. Over the course of three days, you’ll get inspired by email pros with in-person live sessions (or live streaming for our virtual attendees), one-on-one Q&A sessions … Read more
![How Jasper.ai Writing Assistant Works [+ Its Pros and Cons]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/04/jasper-ai.writing.jpgkeepProtocol.jpeg "How Jasper.ai Writing Assistant Works [+ Its Pros and Cons]")
If you’re keeping up with conversations about generative AI, you’ve likely heard of Jasper.ai. In this post, I’ll cover its top features, show how it works, and explain the pros and cons of using this software. What is Jasper.ai? Jasper.ai Features How Jasper.ai Works What are the pros and cons of Jasper.ai? How much does … Read more
Rendering is crucial to your website’s operations, enabling Google to retrieve your webpages, decipher the code, and understand its content and structure. The rendering process then converts this code into a webpage with which users can interact. Every webpage should be designed with the end person in mind, so choosing the most effective type of … Read more
The race to create quality, insightful content is only becoming more difficult for marketers. It’s already a challenge to secure a high-ranking article on Google — and it’s even harder when your business is newer or lacks authority on the search engine. In 2023, many businesses are looking to leverage more tools to increase content … Read more
Innovation accounting is a method that tries to measure and manage the unpredictable process of innovation. It gives organizations a way to figure out how much their innovation efforts are worth and how well they are working. In the ever-evolving business landscape, staying competitive often requires embracing innovation as a core part of an organization’s … Read more
Are you into 3d modeling or 3d sculpting? Whether it is a hobby, or a career choice blooming in the form of a hobby, Blender is a great first tool to get started with 3 models and art. It is a completely free and open-source 3d modeling tool with an array of great features that … Read more
All of us have that bug of photography installed inside our heads. When one among the 56 selfies we take pops out, we look for ways to make it pop out even more. That is when Photeeq comes in. This editing tool makes your photos look prettier, and helps them pop out and look more … Read more
Ah social media. As the old saying goes, “can’t live with it, can’t live without it.” As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at … Read more
Google updated its structured data documentation for Editorial Product Review webpages. There is now a new Pros and Cons structured data that makes sites eligible for an enhancement in search. This change to Google’s structured data for product reviews can significantly impact product review websites. Only editorial product review sites can have an enhanced listing … Read more
