The Science Behind Social Shopping: Why We Are Always 'Clicking to Buy', According to Psychologists

The Science Behind Social Shopping: Why We Are Always 'Clicking to Buy', According to Psychologists

Amazon pillows. Korean moisturizer. An acupuncture mat. These are just a few of the objects I’ve purchased on Instagram over the past couple months – mainly because an influencer told me to. I’m not alone. Today’s shopper doesn’t head to the mall when she’s bored; she opens her phone. In fact, according to HubSpot’s 2024 … Read more

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