Input Bias and How to Compete When the Best Marketer Is AI, What We Know From Psychology

Input Bias and How to Compete When the Best Marketer Is AI, What We Know From Psychology

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In his book The Coming Wave, Mustafa Suleyman predicts that AI will be able to successfully build a business in a few years. You would just need to write a prompt like, “Go make … Read more

Content Distribution: Your Everything Guide, From Psychology to Strategy

Content Distribution: Your Everything Guide, From Psychology to Strategy

Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. Why isn’t it just about developing awe-inspiring content anymore? Creators worldwide publish about 500 minutes of video to YouTube, 116 blog posts, 1,099 Instagram posts, and six new websites per second. And don’t even get … Read more

The Psychology of Short-Form Content: Why We Love Bite-Sized Videos

The Psychology of Short-Form Content: Why We Love Bite-Sized Videos

Let me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my phone because I can’t help but waste time endlessly scrolling through these apps, watching dozens of short-form videos in one sitting. Then, like clockwork, I redownload these apps because I must write about them for … Read more

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