Google’s Danny Sullivan Provides 5-Step Plan To Diagnose Ranking Drops

Google's Danny Sullivan Provides 5-Step Plan To Diagnose Ranking Drops

Google’s Search Liaison, Danny Sullivan, recently offered guidance on how to diagnose ranking declines. Sullivan provided the advice on X (formerly Twitter) to Wesley Copeland, owner of a gaming news website, who sought help after seeing a significant drop in traffic from Google searches. Google’s Search Liaison Offers SEO Tips According to Copeland’s post, he’s … Read more

Google Ranking Bug De-Ranks Sites On Weekends

Multiple Google support forum discussions call attention to a possible bug in Google’s algorithm that causes select generic top level domains (gTLDs) to disappear completely from the search engine results pages (SERPs). Multiple publishers with the same kind of gTLD are reporting the exact same Google Weekend Ranking Bug. What they all have in common … Read more

The Top 3 Google Ranking Factors That Really Matter (Festive Flashback)

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry, and our contributors produced some outstanding articles to keep pace and … Read more

The Ranking Factors & The Myths We Found

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more

Google Updates Spam And Ranking Systems Guidance

Google updated their spam policies for web search and the guide to ranking systems to clarify how Google handles sites with a high number of non-consensual explicit imagery and requests for their removals. The changes are to the policy that specifically mentions sites that charge for removal of negative information but the guidance also states … Read more

Google Confirms Business ‘Openness’ As Local Ranking Factor

Recent findings by SEO professionals suggest that Google has recalibrated its local search algorithm, placing more emphasis on a business’s listed hours of operation as a key ranking signal. According to Joy Hawkins of Sterling Sky, the trend became noticeable after the November 2023 core update, leading to businesses that appear as closed being significantly … Read more

Baidu Ranking Factors for 2024: A Comprehensive Data Study

As China’s largest search engine and a global AI and Internet technology leader, Baidu is a powerhouse of innovation. The ERNIE language model, surpassing Google’s BERT in Chinese language processing, positions Baidu at the cutting edge of technological advancement. In our comprehensive Baidu SEO Ranking Factors Correlation Study*, we analyzed the SERPs for 10,000 Chinese … Read more

Google Ranking Factors: What Really Matters Right Now

Systems, Signals, And Page Experience The most important thing you can do if you are worried about ranking is write content that satisfies intent and fulfills the aspirations of E-E-A-T. –Ben Steele, 09:11 Join us as we talk about the biggest updates to Google Ranking Factors this year, and what that means for you as … Read more

Google Presentation May Change How We Think About Ranking

Google’s Danny Sullivan posted details of a recent presentation he gave that focused on how the SEO community may have misunderstood how search rankings work, blaming the misunderstanding on Google’s guidance and documentation. One of the examples he gave was how virtually the entire publishing industry adopted the idea of adding author pages and bylines … Read more

Ranking Factors That Changed In 2023

There have been significant changes in the world of search over the past year, making the concept of ranking factors increasingly difficult to categorize. Not only has Google changed how it describes several previously documented “ranking systems” – rolling a series of technical signals into one “page experience” evaluation – but it also doubled down … Read more

Is Language A Ranking Factor?

If your target audience speaks different languages, offering your website content in multiple languages would make sense to provide a better user experience. But does offering different languages on your website affect organic search rankings? Can the way you organize your localized pages affect organic search rankings? The Claim: Language As A Ranking Factor Your … Read more

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