Driving traffic to your website is just the first step in sustaining your business. You must reliably convert those visitors into customers, and that’s where conversion rate optimization tools come in. The list below outlines many helpful conversion rate optimization (CRO) tools to help you gain new customers and improve your bottom line. From high-level … Read more
A comparison of January 2024 core web vitals scores of the top content management systems (CMS) shows that all platforms are improving, with Squarespace, WordPress and Wix showing the strongest year over year rate of growth in improvement when compared to the previous year. Core Web Vitals is comprised of a suite of metrics that … Read more
From the moment I started my company, Motif Skincare, I knew I was entering a crowded market with high customer acquisition costs. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery. As such, the primary goal was to create products that truly made a difference … Read more
Collecting high-quality data is crucial to making strategic observations about your customers. Researchers have to consider the best ways to design their surveys and then how to increase survey completion, because it makes the data more reliable. I’m going to explain how survey completion plays into the reliability of data. Then, we’ll get into how … Read more
Google announced that it is sunsetting the search console crawl rate limiter tool, scheduled to be removed on January 8, 2024, citing improvements to crawling that has essentially made it unnecessary. Search Console Crawl Rate Limiter Tool The crawl rate limiter tool was introduced to search console fifteen years ago in 2008. The purpose of … Read more
![11 Website Page Load Time Statistics [+ How to Increase Conversion Rate]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/11/page-load-stats.webpkeepProtocol.webp "11 Website Page Load Time Statistics [+ How to Increase")
Page load time is a critical metric that influences your entire site’s performance. Even a few milliseconds can significantly impact the user experience (UX), conversion rates, and, ultimately, revenue that your site drives. In this post, you’ll learn why your page load speed is important, how it affects your business, and some quick and easy … Read more
Unravel the mystery of bounce rate as we explore its evolution from Universal Analytics to GA4. Discover why Google redefined this metric, how to interpret it, and practical strategies to optimize your website’s engagement. Source link
Generative artificial intelligence (AI) tools like ChatGPT are seeing rapid adoption, climbing faster than smartphones and tablets did after their release, according to new research from Emarketer. Emarketer reports that generative AI will reach 77.8 million users two years after ChatGPT’s launch in November 2022. This is more than double the adoption rate of tablets … Read more
If you’re a store or website owner, one of your biggest goals is likely to increase customer conversions. After all, successful conversion rate optimization can make a world of difference when it comes to growing your business. What if we say you can take your struggling to store to a successful one by just making … Read more
You’re leaving money on the table by not using effective call-to-actions (CTAs) in your marketing campaigns. To help you create irresistible CTAs and move a higher percentage of people down your marketing funnel, we’ve compiled a list of 15 relevant call-to-action statistics. We scoured the internet for the latest research papers, reports, and case studies. … Read more
No business is complete in 2023 without some kind of online presence. Since the digital landscape has opened up, most of the things we do every day take place online in some form, and this is true for all people – including your customers. If you do not have a website or even social media … Read more
Enhancing the conversion rate has become one of the top priorities for business owners and marketers. Boosting your conversion rate can have a huge positive impact on your business’s bottom line and growth. Conversion rate optimization lets you reduce customer acquisition costs by getting the best returns from your marketing efforts. For instance, it can … Read more
Today, most marketing teams are focused on driving traffic toward websites in hopes that this traffic then converts into qualified leads for sales reps to close. But that’s only half the battle. Getting more out of existing traffic and leads (versus entirely new traffic) can propel companies toward long-term, sustainable growth. That’s where conversion rate … Read more
Is your website ready to attract and convert mobile website visitors into leads? According to Adobe, companies with mobile-optimized sites triple their chances of increasing mobile conversation rate to 5% or above. If that’s not enough to sell you on the importance of delivering a mobile-optimized experience, Google recently announced that more Google searches take place on … Read more
Are your Instagram posts getting enough Likes and comments? When you’re marketing on Instagram, driving authentic organic engagement should be a top priority. Sure, you may be creating awesome content. But if no one is Liking or commenting on it, there’s a good chance your account will fall through the cracks. Next thing you know, … Read more
1. Where Are You Now? 2. Where Do You Want to Go? 3. What is the Obstacle? 4. What is the Urgency? Alex Schlinsky runs an entrepreneurial mastermind and mentorship community, Prospecting On Demand. His agency has won multiple awards and he offers a 5X ROI guarantee to all his clients. https://www.alexschlinsky.com/ EXTRA RESOURCES: The … Read more
Properly diagnosing high bounce rates to identify areas of improvement is a useful way to increase user engagement, improve site rankings, and put more money in your pocket. There are many misconceptions about bounce rates, so let’s define what it is and explore why it’s sometimes a good thing but other times needs improvement. Google … Read more
![What's A Good Bounce Rate In 2022? [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/02/sejshow-featured-image-ep262-sponsored-62009ce72ad81-sej.jpg "What's A Good Bounce Rate In 2022? [Podcast]")
We know. Bounce rates and marketing analytics can be confusing. What should your bounce rate be? What’s a good bounce rate for your industry? In 2022, the answer lies within your business model. On February 18, 2022, at 3 PM ET, Kayle Larkin, a data-driven SEM strategist at Larkin SEO, will join me on the … Read more
