LinkedIn’s push into video content is showing results, according to new research by marketing expert Caroline Giegerich. Her analysis, published in Adweek, tests LinkedIn’s claim that video gets five times the engagement of text posts. She writes: “Curious to test LinkedIn’s claim that videos receive five times more engagement, I wanted to see if the … Read more
Born between 1997 and 2012, Generation Z (Gen Z) is the first generation to have grown up with the internet, social media, and smartphones as part of their everyday lives. More than just very demure and very mindful, they’re a complex demographic myriad businesses and industries are vying to target – with their own unique … Read more
As the saying goes, when you try to appeal to everyone, you appeal to no one. Niche marketing is a highly targeted form of advertisement. With niche marketing, businesses promote their products and services to a small, specific and well-defined audience. As social media algorithms become increasingly specific and personal, it gets harder for brands … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. What keeps you up at night? If one of those things is building an email list, you’re not alone, my friend. I spent years (and lost MANY thousands of dollars) procrastinating my own email … Read more
With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer. LinkedIn hashtags are searchable, … Read more
Almost 90% of marketers use data from third parties to improve their audience understanding, and around 40% of brands use data-driven marketing strategies. Data can make your marketing tactics productive and accurate. When using data to make decisions, marketers can make evidence-based predictions. They can foresee customer concerns and make strategic improvements to the customer … Read more
Microsoft Advertising aims to lead the transformation of video marketing through partnerships with Netflix and top streaming platforms. In 2023, the emergence of Connected TV (CTV) and over-the-top (OTT) platforms is redefining the advertising landscape. During a recent webcast, Microsoft highlighted the significance of its unique tech stack, which provides advertisers with the flexibility to … Read more
![How to Reach Your First $10k Month as an SEO Freelancer [Free Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/12/How-to-Reach-Your-First-10k-Month-as-an-SEO.png "How to Reach Your First $10k Month as an SEO")
Discover the key strategies to thrive as an SEO freelancer. Apply these tips to achieve consistent $10K months and long-term success in SEO freelancing. Source link
In the competitive world of advertising, connecting with enthusiastic audiences during sporting events presents a unique and lucrative opportunity for brands. With 31% of the US population engaging in digital live sports content monthly and similar trends in the UK, advertisers are looking to score big with fans year-round, not just during major events like … Read more
Google Ads’ new multi-format ads offer advertisers a broader reach on YouTube with in-stream, in-feed, and Shorts ads. Google Ads introduces in-feed and Shorts ads in multi-format ad options. VRC uses bumper ads and skippable in-stream, non-skippable in-stream, in-feed, and Shorts ads to reach more audiences. Utilizing three ad formats maximizes brand exposure at a … Read more
YouTube announced the launch of new artificial intelligence (AI) powered advertising products designed to help brands connect with relevant audiences and optimize campaign performance on the platform. The video-sharing platform unveiled tools like Spotlight Moments, which utilizes AI to identify trending content around major events for brand sponsorship opportunities. YouTube also revealed the expanded availability … Read more
In today’s fast-paced digital landscape, grabbing attention is more challenging than ever. Businesses need to utilize every tool in their arsenal to stand out and engage their audiences. Traditional social media posts—be it text or static images—are not always enough to capture the ever-wandering eyes of modern consumers. This is where the power of animation … Read more
Despite the hype around artificial intelligence (AI) chatbot ChatGPT, most Americans remain unfamiliar and don’t anticipate it to impact their jobs, A recent analysis from the Pew Research Center found that 18% of U.S. adults have used ChatGPT, though awareness is higher. Here’s a closer look at the survey results conducted in July 2023. ChatGPT … Read more
Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. A combination of a well-thought-out strategy, posting on … Read more
![How To Use Multilingual Localization To Extend Your Reach [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/08/How-To-Use-Multilingual-Localization-To-Extend-Your-Reach-Podcast.jpg "How To Use Multilingual Localization To Extend Your Reach [Podcast]")
Multilingual Mastery: Amplifying Your Business Reach Through Localization Have you wondered how to expand your business’ reach across different languages and cultures? Do you know what role multilingual and localized content can play in your business? Naoko Takano, Localization and Community Program Manager for WordPress, joined me on the SEJShow to explore the significance of … Read more
Earlier this month, Kim Kardashian’s apparel company Skims made headlines after closing a $270 million fundraising round, reaching a valuation of $4 billion. In a business climate where VCs are pulling back investment from direct-to-consumer brands, this accomplishment is quite the feat for a four-year-old business. Skims initially launched in 2019, offering shapewear and intimates. … Read more
In today’s business world, having a strong social media presence is more important than ever. Social media platforms have changed the way we approach marketing and sales, as well as the way we communicate with our customers. To unlock the full potential of social media for business growth, it is essential to increase social media … Read more
Microsoft Advertising details several important updates and expansions in its June product roundup. The new tools and features aim to enhance website performance analytics, improve cross-device conversion tracking, expand into new global markets, and integrate more seamlessly with other platforms. Introducing Universal Event Tracking Insights This month’s standout news is the introduction of Universal Event … Read more
