Searchquake: Consumers Now Consider ChatGPT A Real Google Alternative

Searchquake: Consumers Now Consider ChatGPT A Real Google Alternative

In just two years, ChatGPT has managed to do something no company has done in the last 20 years: present a viable challenge to Google. There’s evidence that people are using it instead of traditional search in an increasing number of cases. For example, ChatGPT’s traffic recently surpassed Bing, and its referral traffic has been … Read more

From Pretty Logos to Real Impact: How I Shifted My Focus from Visual to Emotional Branding

From Pretty Logos to Real Impact: How I Shifted My Focus from Visual to Emotional Branding

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I never wanted a business that only looked good from the outside. Creating only to satisfy the eyes of onlookers, audiences, and critics would be, and will always be, a waste of my time. … Read more

15 Real Estate Social Media Marketing Strategies That'll Bring in New Business

15 Real Estate Social Media Marketing Strategies That'll Bring in New Business

Buying or selling a home is an important financial (and emotional) decision, and your clients want an agent they trust to protect their interests and help them navigate the complexities of the process. That’s where real estate social media marketing comes in. When applied correctly, it can be a great way to start conversations, share … Read more

Data-Driven Content Strategy: Boost Google Rankings With Real Audience Insights

Data-Driven Content Strategy: Boost Google Rankings With Real Audience Insights

Now, what about the content of the actual calls? Well, you can use that, too. Let dive into how you can use call analysis to further inform your strategy. How To Analyze Your Call Data The insights you collect from customer phone interactions can have a game-changing impact on your business. But you want to … Read more

A Rotten Name For A Real SEO Issue

Content Decay

Google’s Lizzi Sassman and John Mueller answered a question about Content Decay, expressing confusion over the phrase because they’d never heard of it. Turns out there’s a good reason: Content Decay is a just a new name created to make an old problem look like a new one. Googlers Never Heard Of Content Decay Google … Read more

The Impact Of Technology On The Real Estate License Industry

The Impact Of Technology On The Real Estate License Industry

When the winter comes, how far can the spring be? The same is true in the real estate industry. With technology slowly infiltrating almost every sector, the whole real estate industry is seeing a major transformation in its operations—technologies like IoT and 3D. AI and blockchain are changing the dynamics of real estate.  Therefore, it … Read more

9 Leap Day Ideas for Your Social Media (With Examples from Real Brands + Creators)

9 Leap Day Ideas for Your Social Media on February 29 (With Examples from Real Brands + Creators)

In 2024, we’re getting a bonus day in February.  Leap Day rolls around on February 29 only once every four years, and baking it into your social media marketing plan offers a fun way to connect with your audience and customers.  In this article, I’ll walk you through nine out-of-the-box ways to celebrate Leap Day … Read more

Revolutionizing Real Estate: Unlocking Website Accessibility For All

Revolutionizing Real Estate: Unlocking Website Accessibility For All

In today’s digital age, the real estate industry is evolving rapidly, with websites becoming a pivotal part of property exploration and purchase. However, a crucial aspect that often goes unnoticed is web accessibility, which plays a significant role in ensuring that real estate services are inclusive and available to everyone, including people with disabilities. Companies … Read more

Machine Learning Examples In The Real World (And For SEO)

Machine Learning Examples In The Real World (And For SEO)

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more

11 Artificial Intelligence Examples from Real Brands in 2023

11 Artificial Intelligence Examples from Real Brands in 2023

2023 was the year AI became mainstream. What was once a sci-fi fantasy is now a staple in day-to-day business operations. AI’s in your smartphone, shopping experiences, and maybe even your morning coffee routine. Mom-and-pop shops, e-commerce stores, tech giants — everyone’s using AI. They’re using it to streamline operations, predict market trends, and create … Read more

100+ of My Favorite Halloween Puns As a Marketer [Inspired by Real Campaigns]

100+ of My Favorite Halloween Puns As a Marketer [Inspired by Real Campaigns]

I love a good pun. Okay, who am I kidding? I’m a big fan of the bad ones, too. Halloween is the perfect holiday for marketers to get creative and let that punny side shine. That’s why I’ve taken it u-PUN myself to create this PUN-believable list of puns to use in your marketing campaigns … Read more

11 A/B Testing Examples From Real Businesses

11 A/B Testing Examples From Real Businesses

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you’re just getting started. So, what’s the recipe for … Read more

How to Find Your Niche as a Creator (ft. Real Creators)

To Niche or Not To Niche: Guidance from Creators on Picking A Lane

What do creators like Mr. Beast and Ali Abdaal have in common? Not much, actually, other than the ‘Creator’ label and being YouTubers. They serve distinctly different audiences and create very different types of content. However, no matter how you look at it, they’re both pretty successful in their own rights. For content creators , … Read more

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