OpenAI has unveiled its latest language model, “o1,” touting advancements in complex reasoning capabilities. In an announcement, the company claimed its new o1 model can match human performance on math, programming, and scientific knowledge tests. However, the true impact remains speculative. Extraordinary Claims According to OpenAI, o1 can score in the 89th percentile on competitive … Read more
Google’s SearchLiaison responded to criticism over how they refer to website publishers with an answer that reflects not just changing times but also the practical reasons for doing so. The answer reflects how important it is for digital marketing to maintain the flexibility to bend with change. Change: There Isn’t Always A Motivation The discussion … Read more
Google’s Gary Illyes answered a question about negative SEO provides useful insights into the technical details of how Google prevents low quality spam links from affecting normal websites. The answer about negative SEO was given in an interview in May and has gone unnoticed until now. Negative SEO Negative SEO is the practice of sabotaging … Read more
Are you scared of AI yet? Are you worried that it’s just waiting to steal your job and eliminate the need for humans at all? Why won’t AI replace everything that we thought we were good at? There has been a ton of speculation regarding the use of AI, and whether its capabilities will spell … Read more
Running a marketing agency isn’t easy. It’s not even *slightly* hard. It’s really hard. The challenges you face will have you questioning why you chose to build an agency in the first place, and if it’s time to throw in the towel. Difficult clients, employees, and deliverables turn the romanticized dream of agency life into … Read more
