In the ever-evolving world of B2B marketing, professionals often find themselves at a crossroads: choosing between immediate, visible campaign results and long-term strategic planning for company longevity. That dilemma becomes even more pronounced during economic downturns. However, challenging times can also present unique opportunities for marketers to refocus on long-term goals. Marketing Smarts Live Show … Read more
The COVID-19 era was notoriously a rollercoaster for marketers, who had to pivot their strategies constantly as the world changed. As if one unprecedented event wasn’t enough, marketers are now faced with a looming recession that’s already having major impacts on their industry. Will the recession shake things up as much as COVID-19 did? While we can’t … Read more
![How Marketing Leaders are Navigating Recession [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/how-marketing-leaders-are-navigating-recession.webpkeepProtocol.webp "How Marketing Leaders are Navigating Recession [New Data]")
In the last six months, economic trend surveys we’ve conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing. And, if you lead a team, … Read more
![How Marketers Can Still Thrive in a Recession [Data Analysis]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/04/how-marketers-can-navigate-recession.pngkeepProtocol.png "How Marketers Can Still Thrive in a Recession [Data Analysis]")
When life gives you lemons, make lemonade. Right? In a recent Glimpse survey I ran for the HubSpot Blog, 78% of marketers said they were already facing one of the biggest lemons of 2023 — recession. What’s more, almost half were already seeing negative impacts. On top of that, one in three think a recession … Read more
![3 Ways Marketers are Already Navigating Potential Recession [Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/how-marketers-are-navigating-recession.jpgkeepProtocol.jpeg "3 Ways Marketers are Already Navigating Potential Recession [Data]")
While economists and investors debate whether we are or aren’t in a recession, 78% of marketers say it’s already here. Since marketers are usually the first to see budget cuts in an economic downturn, it’s no surprise they’re already being hit hard. As one marketer in our sums it up: “The company is losing money, … Read more
In a recessionary environment, discerning consumers tighten their belts and reduce costs. This can lead to slower sales for business owners, who often react by reducing prices in hopes of stimulating revenue. Yet price reduction can be a shortsighted strategy, as is explained in this HBR article. “Across-the-board price cuts can permanently erode a company’s … Read more
Startup and emerging tech companies are entering what could be the most challenging business climate in more than a decade. As a founder, you need stability to weather the storm. This is particularly true when looking at the lifeblood of innovation and emerging tech–funding. The venture capital and financing market for tech companies has boomed … Read more
Even with economies disrupted all over the world, your online business can continue to count real, reliable growth, so long as it’s using the right strategies.
