Google Shows How To Beat Reddit & Big Brands

How to outrank Reddit and big brands in Google Search

In an interview published on YouTube, Google’s Gary Illyes offered advice on what small sites should consider doing if they want to compete against Reddit, Amazon and other big brand websites. About Big Brand Dominance Google’s Gary Illyes answered questions about SEO back in May that went underreported so I’m correcting that oversight this month. … Read more

Reddit is My Surprising Secret to Marketing Success: Here’s How I’ve Used it to Grow My Business

Reddit is My Surprising Secret to Marketing Success: Here’s How I’ve Used it to Grow My Business

Like many small businesses, I had essentially zero marketing budget when I started my PPC (pay per click) agency Getuplead. Even though my colleagues and I are experts in handling paid marketing for other brands, it wasn’t something we could initially afford to do ourselves. But with so many competitor agencies out there, it was … Read more

Gen Z Ditches Google, Turns To Reddit For Product Searches

In this photo illustration, the Reddit logo is displayed on a smartphone screen.

A new report from Reddit, in collaboration with GWI and AmbassCo, sheds light on the evolving search behaviors of Generation Z consumers. The study surveyed over 3,000 internet users across the UK, US, and Germany, highlighting significant changes in how young people discover and research products online. Here’s an overview of key findings and the … Read more

Reddit Traffic Up 39%: Is Google Prioritizing Opinions Over Expertise?

Reddit Traffic Up 39%: Is Google Prioritizing Opinions Over Expertise?

Reddit’s website traffic has grown 39% compared to the previous year, according to data from Similarweb. This growth seems fueled by Reddit’s increased visibility in Google search results. Why is Reddit growing so fast, and what does this mean for businesses and SEO professionals? Here’s our take on it. Why Is Reddit Growing? Several factors, … Read more

Reddit social listening: What it is and strategies for using it

Reddit social listening: What it is and strategies for using it

Reddit is more than just a social platform—it’s community forum meets social media. If you’ve got a question—about anything at all—chances are someone answered it on Reddit. Redditors use the platform in multiple ways, from news aggregation to soliciting and sharing honest opinions without a marketing agenda. You won’t find paid influencers here. Instead, anonymous … Read more

The Rise Of Reddit: How You Can Leverage The Platform That’s Revolutionizing Search

The Rise Of Reddit: How You Can Leverage The Platform That’s Revolutionizing Search

It’s no secret that Reddit is making major waves in the digital marketing landscape. But what does that mean for your strategy? Join us live on June 12 as we dive into how Reddit is shaping the future of search and how you can leverage it to your advantage.  With Google investing $60 million to … Read more

Reddit Post Ranks On Google In 5 Minutes – What’s Going On?

Google apparently ranks Reddit posts within minutes

Google’s Danny Sullivan disputed the assertions made in a Reddit discussion that Google is showing a preference for Reddit in the search results. But a Redditor’s example proves that it’s possible for a Reddit post to rank in the top ten of the search results within minutes and to actually improve rankings to position #2 … Read more

Are The r/SEO Reddit Moderators Biased Against Google?

r/SEO Reddit Subreddit

A post in the r/SEO subreddit by Google’s Danny Sullivan that was meant to dispel a misinformed observation was apparently removed by a moderator with zero explanation and then it returned. This isn’t an isolated incident, posts by John Mueller have also been removed without explanation, giving a perception that the r/SEO moderation is biased … Read more

Reddit In Google Search Lacks Credibility

Controversy Of Reddit In Google Search Results

Google dramatically increased the amount of Reddit answers in the search results in order to surface actual user opinions but it’s becoming increasingly apparent that it’s having a negative effect on the quality of search results. Everyone seems to know it but Google. Lack of Expertise But Makes Sense User generated content that is typically … Read more

Aifficiency: What’s Really Behind Google’s Deal With Reddit

Aifficiency: What's Really Behind Google's Deal With Reddit

Vetted.ai is one of many AI chatbots that are gaining traction in Google search. It’s not much, maybe 10,000 monthly visits, but Google found the site to be the best result for ~100 keywords. Trend: growing. Organic traffic and top 3 keywords for vetted.ai (Image Credit: Kevin Indig) A click on one of Vetted AI’s … Read more

Mastering Reddit for Brand Awareness & Reputation Management

First, think of how vast the internet is, and how impossible it is to reach every crack, corner, and crevice. Now, imagine a place where millions of people endlessly sift through this vastness, promoting what’s worthy of the front page and removing what’s rubbish. That’s Reddit. If you’ve spent only a few minutes redditting, you … Read more

r/Place Is Coming Back To Reddit – At The Worst Possible Time

r/Place Is Coming Back To Reddit – At The Worst Possible Time

Headlines: Reddit is reviving an older collaborative project called r/Place. r/Place allows users to edit pixels on a giant canvas. Most Reddit users believe that r/Place is being brought back by the company at the wrong time due to concerns with the pricing of the Reddit API. If you’ve loved using r/Place a long time … Read more

Google’s Search Limitations Amplified By Reddit Blackouts

Google's Search Limitations Amplified By Reddit Blackouts

In the wake of recent Reddit blackouts, top executives at Google have reportedly acknowledged user discontent with the current search experience. In response, Google is taking action to improve its search engine results. Recently, Google rolled out a new “Perspectives” feature to give searchers more comprehensive answers. Perspectives surfaces content from forums and videos on … Read more

What the Prolonged Reddit Blackout Could Mean for Marketers

What the Prolonged Reddit Blackout Could Mean for Marketers

Reddit is in a standoff with some of its users. The platform announced plans to limit access to its API for third-party developers, charging for access to data. The decision to charge is an effort to increase profitability for the platform, which is preparing for a potential IPO. However, the change could further derail the … Read more

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