Regional

Google Market Share Slips, AI Referrals & Regional Search Engines Rise

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Google Market Share Slips, AI Referrals & Regional Search Engines Rise

Google leads organic search with 94.8% traffic, but AI tools and smaller engines show growing competition. Google still dominates with 94.8% organic traffic. AI tools like ChatGPT are gaining traction in referrals. Bing and smaller search engines show steady growth. Source link

The Top 3 Challenges Regional Marketing Models Create for Global Businesses

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The Top 3 Challenges Regional Marketing Models Create for Global Businesses

Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences. Starbucks’ new CEO, Brady Brewer, recently announced a shift from a global marketing approach to a regional, decentralized model. As part of … Read more

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