Public Relations – Seven Tips for Running a Successful PR Campaign [Infographic]

Public Relations - Seven Tips for Running a Successful PR Campaign [Infographic]

All too often, PR campaigns begin with great expectations but end up falling flat. How can you avoid that fate? An infographic (below) from Media Update looks at what it takes to run a PR campaign that reaches the right people and benefits the business. Specifically, it explores seven keys to success: setting the right … Read more

Stumped by AI in Public Relations? Here Are 6 Ways It Can Boost Your Strategy

Stumped by AI in Public Relations? Here Are 6 Ways It Can Boost Your Strategy

I know. “AI public relations” (PR) kind of sounds like an oxymoron. Public relations is about shaping and sharing your human stories with other humans. It’s about capturing and creating genuine human excitement and resonance. How can we ever leave that to the robots? Well, we can’t — at least not entirely. Like applying AI … Read more

Social Media for Nonprofits: Top Tips From BGCGW’s Director of Donor Relations

Social Media for Nonprofits: Top Tips From BGCGW’s Director of Donor Relations

“Whether you have a full-time staff member responsible for social media or someone that posts occasionally, I highly recommend having some kind of social presence — whatever that looks like.” This advice comes from Terri Johnson, Director of Donor Relations & Special Events at the Boys & Girls Clubs of Greater Washington (BGCGW).  Johnson’s team … Read more

What is Public Relations? PR Definition Explained

What is Public Relations? PR Definition Explained

Image is an important aspect of brand awareness, which influences whether your potential customers know, like, and trust you. Where publicity is outside a brand’s control, public relations (PR) is an effective way to contribute to the conversation. In this article, we’ll define what public relations is and what to expect if choosing it for … Read more

Google’s Search Relations Team Explores Web3’s SEO Impact

Google's Search Relations Team Explores Web3's SEO Impact

In the latest episode of the “Search Off the Record” podcast, the Google Search Relations team, comprised of John Mueller, Gary Illyes, and Martin Splitt, delved into a thought-provoking conversation around the impact of Web3 on SEO. The team provides insights and addresses the ramifications of this technology on SEO practices while acknowledging that Web3 … Read more

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