Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. A single … Read more
“[Privacy] matters in so many ways. It has never been easier to start a business, to disrupt an incumbent in a business, to build a business. Because of that, consumers and prospects are just overwhelmed with options, which makes trust so much more scarce,” says HubSpot CMO Kipp Bodnar. On this episode of the Marketing … Read more
Customer relationships have always been important in the world of business, but the management of these relationships has changed in a big way over the past couple of decades. Understanding more about just how far we have come in this regard means that you will then be able to make the most of modern tech … Read more
In modern business, standing out from the crowd isn’t easy. A strong brand-customer relationship is vital, as it drives customer loyalty and engagement. This can be the deciding factor in your business’s long-term success. This article will explore the importance of your brand-customer relationship. We’ll explain how the four principles of brand management can help … Read more
Relationship building is an incredibly important part of your sales process. Creating a strong connection with your prospects is essential before you can convince them to become customers. But how do you go about building those relationships? Appointment-setting companies will help you nurture leads and build relationships with your prospects. Lead nurturing is an effective … Read more
Every business owner sometimes needs support, such as useful advice from a professional, an acquaintance with an important contact, or help with increasing your brand awareness and product visibility. It’s impossible to do everything on your own! Luckily, there are people in your niche who already have a wide audience and enough authority to influence … Read more
Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each magazine issue. We talked with Tyler Handley, cofounder of Inkbox, about how to manage customer relationships. Read excerpts from that in-depth conversation below. To read more, subscribe to the magazine. —– Back in 2015, Tyler Handley was thinking … Read more
Although the sales team shouldn’t function exactly like your significant other (at least, we hope not), marketing leaders can learn a lot about alignment from how a marriage endures. Check out these four lessons. Read the full article at MarketingProfs
