You know the expression, “What you see is what you get”? Well, when it comes to email marketing campaigns, that might not always be the case. In this post, we’ll discuss the best free and paid email testing, previewing, and rendering tools you can use to make sure your emails are ready for the eyes … Read more
Rehydration, or more simply ‘hydration,’ is a term that often comes up when we look at SPAs and server-side rendering. Hydration does not, in essence, affect SEO but is an essential step for serving rendered pages to the user. There are different types of hydration that can be used. Different tech stacks and frameworks may … Read more
Dynamic rendering can effectively solve your JavaScript SEO problems, but Google advises it should be a workaround rather than a long-term solution. As it adds an extra layer of complexity when building your website, it’s recommended to implement hydration, static rendering, or server-side rendering instead. Both Bing and Google deem dynamic rendering important enough to … Read more
Faster webpage loading times play a big part in user experience and SEO, with page load speed a key determining factor for Google’s algorithm. A front-end web developer must decide the best way to render a website so it delivers a fast experience and dynamic content. Two popular rendering methods include client-side rendering (CSR) and server-side … Read more
There is nothing worse than spending hours creating a beautiful email, filled with perfectly witty animated GIFs, amazing images, and accessible buttons, only to find that it fails Outlook preview when you move to email testing. Soul crushing. Outlook emails not displaying HTML emails properly has been a staple in the email marketing book of pet peeves for … Read more
