New research from ZipTie reveals an issue with Google Search Console. The study indicates that approximately 50% of search queries driving traffic to websites never appear in GSC reports. This leaves marketers with incomplete data regarding their organic search performance. The research was conducted by Tomasz Rudzki, co-founder of ZipTie. His tests show that Google … Read more
Reddit’s first-quarter 2025 earnings report shows strong growth in traffic and user engagement, particularly among logged-out users. Although the announcement and shareholder letter did not mention search engines or the temporary decrease in traffic in February, the increase in logged-out traffic suggests year-over-year growth from external referrals from search engines and social media. The shareholder … Read more
Google has released its 2024 Ads Safety Report, and the message is clear: accountability is scaling fast thanks to AI. With billions of ads removed and millions of accounts suspended, the report paints a picture of an advertising ecosystem under tighter scrutiny than ever. For marketers, especially those managing significant media budgets, these shifts aren’t … Read more
2025 is upon us, and a new year brings new trends and new challenges. If you‘re a brand looking to leverage social media video this year, you may not know what to expect but don’t worry. I, your resident content creator and social media expert, have the expertise you need to prepare for social media … Read more
I first downloaded TikTok during college to scroll through comedy and pop culture discourse. But then, as I grew as a marketer, I started seeing some serious potential everywhere. And I’m not the only one who noticed. TikTok has evolved beyond just dance trends and viral challenges into a genuine powerhouse for brands connecting with … Read more
Google Search Console’s new Merchant Opportunities Report lets retailers manage payment methods, ratings, and shipping policies. Google is renaming and enhancing the Search Console Shopping tab report. It’s now called the “Merchant Opportunities Report” It has new features for payment methods, store ratings, and shipping/return policies. Source link
IAB’s latest “State of Data” report reveals that despite recognizing its potential, 70% of agencies, brands, and publishers have yet to integrate AI into their campaigns fully. Here’s a look at the study, which examines the current use of AI in advertising, the challenges of adoption, and the opportunities for success. Current State of AI … Read more
We’re back with another installment of the Post Performance Report (PPR)—a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We don’t just examine the flawless creative execution of every post or campaign, but the business impact, too. This month, we’re spotlighting brands … Read more
A recent LinkedIn report reveals that 72% of B2B marketers feel overwhelmed by the speed at which AI is reshaping their roles. LinkedIn Chief Economist Karin Kimbrough shared the study, exploring marketers’ current concerns and opportunities. Overview Of LinkedIn B2B Marketing Report AI In B2B Marketing Approximately two-thirds (66%) of B2B marketing leaders surveyed report … Read more
We’re back with another installment of the Post Performance Report (PPR)—a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with … Read more
Google Chrome has released its latest Chrome User Experience Report (CrUX). This update zeroes in on individual components of page speed, offering fresh data on largest contentful paint (LCP) image subparts and real-world network conditions (RTT). For SEO professionals, this means you’ll have a better understanding of what needs improvement. Barry Pollard, Web Performance Developer … Read more
A new LinkedIn report shows how businesses are changing their approach to measuring marketing success. The report, based on insights from leaders at Microsoft, ServiceNow, PwC, and other global firms, identifies five key trends reshaping measurement strategies. 1. Revenue-Centric Metrics Marketers are now focusing more on revenue-related metrics instead of traditional cost-per-lead measures. Leaders are … Read more
![HubSpot's 2025 State of Blogging Report [Data from 500+ Marketers]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/untitled-design-4-67880d8b2a3db.webp.webp "HubSpot's 2025 State of Blogging Report [Data from 500+ Marketers]")
Full disclosure, I think my team and I are a little embarrassed. Believe it or not, blogging is kind of our main thing here at The HubSpot BLOG — so the fact that it‘s taken over a decade for us to put together our first-ever report on the state of blogging isn’t the best look. … Read more
Marketing jobs are increasing, and many professionals are satisfied with their roles. However, rapid changes in technology and work environments pose new challenges. The LinkedIn Marketing Jobs Outlook report offers insights into the changing job market and strategies for career growth. Here’s all the data from the report that you need to know. Marketing Jobs … Read more
![The HubSpot Blog's Marketing Leadership Report: How 720+ Brand Leaders Will Get Ahead in 2025 [+ How to Join Them]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/Copy-of-The-Future-of-Work-is-Flexible-Image-IG-598-×-398-px-595-×-400-px-517-×-517-px.png "The HubSpot Blog's Marketing Leadership Report: How 720+ Brand Leaders")
2025 is likely going to be the most interesting year thus far for marketing leadership. In the past year alone, you’ve had to navigate the rise of AI, changing consumer trends, and tough economic times. 56% of the marketing leaders in our recent survey say marketing has seen more change in the past three years … Read more
A new report shows the most in-demand jobs as AI and automation change industries worldwide. The World Economic Forum’s (WEF) Future of Jobs report (PDF link) lists the jobs expected to grow the most in the next five years. Here’s what you need to know. AI’s Impact On Job Market The report surveyed over 1,000 … Read more
Bluesky, a decentralized social network, recently shared that it’s become a growing traffic source for online publishers. The blog post included quotes and data from several well-known news outlets, showing more engagement and conversions on Bluesky than on other social media platforms. Publisher Testimonials Highlight Bluesky’s Impact Matt Karolian from The Boston Globe reported, “Traffic … Read more
As we enter the holiday season, October’s data reveals significant shifts and stabilization across industries in AI Overviews (AIOs). Critical insights from October reveal growth in certain sectors, stability in others, and strategic changes in content types and sources. These insights offer actionable strategies for marketers aiming to optimize for AIOs during this critical period. … Read more
