Microsoft Advertising has announced a new partnership with Baidu Global, the international division of Chinese tech company Baidu. The partnership will enable Microsoft to bring sponsored content recommendations powered by artificial intelligence (AI) to Baidu’s mobile keyboard app, Baidu Global Keyboard. This is accomplished by integrating Microsoft’s Chat Ads API into the Chat AI feature … Read more
Newly unsealed court testimonies have revealed that Apple considered replacing Google’s search engine with Microsoft’s Bing or privacy-focused DuckDuckGo across its devices. The information came to light during the ongoing antitrust trial against Google initiated by the Department of Justice (DOJ). The DOJ is accusing Google of abusing its search market dominance. Part of the … Read more
At its annual Connect conference, Meta unveiled new AI innovations coming to its family of apps and devices. Meta is rolling out an AI-powered assistant with Microsoft Bing integration, new image editing capabilities, and AI-generated stickers for messaging. Meta’s AI assistant will provide real-time information using Microsoft Bing, with the ability to generate images from … Read more
I attended the annual YouTube NewFront event at Google’s Pier 57 in New York City this year. At the time, back in May, I’d come to the event hoping to learn about YouTube’s strategic direction. But most of what I heard – with a couple of notable exceptions – was a tactical discussion that left … Read more
Microsoft Store Ads expand globally, introducing new features to streamline advertising and broaden reach, as demonstrated by Miracle Games’ success. Microsoft is announcing the expansion of Microsoft Store Ads to over 150 regions worldwide. Introduced at the company’s annual Microsoft Build conference, the expansion was just one of several updates to the Store Ads platform. … Read more
In an online session at SEODay 2022, Google Search Advocate John Mueller spoke about the impact of page experience on search engine rankings and changes to how the search engine scores sites. One of the changes revealed was that Google now bases desktop search results on a site’s desktop experience – and mobile search results … Read more
