Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Digital courses can be a game-changer for your bottom line, whether you’ve been in business for ten years or ten days. But if you’re like many of the folks I work with, you might … Read more
Page conversion rates have ALWAYS been a problem. The simple fact is most people don’t convert even on the most optimized pages. What’s why traditional retargeting on ad networks has been so dang powerful. While retargeted leads come cheap, they still aren’t free. Worse, you’re back competing against your competition in the ol’ ad auction … Read more
Search is one of the most powerful tools we have to drive business growth. Discover how to drive revenue with your organic traffic in this Whiteboard Friday. Source link
B2B data provider Cognism revamped its SEO strategy to focus on money keywords. Read the case study to find out how SEO generated $441k in revenue. Source link
Join us as we look at how your online reputation and local marketing strategies can drive revenue for your business, while avoiding pitfalls along the way. With guest Raj Nijjer of Edge, we’ll dive into the revenue impacts that your online reputation can have, and why this reputation building should be crucial in your planning. … Read more
As business owners, revenue is one of our favorite words. We all love revenue. We love seeing it go up, we love saying it, and if you’re a copywriter like me, you also love writing it (as is the case with many French words.)! However, the best type of revenue for any business owner is … Read more
One thing that is true about any business, regardless of the industry, is that there is a ton of jargon to get your head around. I mean, even the term jargon can be quite confusing! A common terminology confusion you will come across early in your journey is revenue vs profit. The two terms are … Read more
Google announced that it is changing how it pays AdSense publishers, no longer paying per click and switching to exclusively paying on a per impression model. The announcement assures publishers that the amounts publishers receive should remain the same for most publishers. Google explained that these changes will go into effect in early 2024. A … Read more
Creators and users on the app formerly known as Twitter can now earn money thanks to a new program rollout. X’s new ad revenue-sharing feature is the latest change to come to the platform after the social media site was acquired by Elon Musk and rebranded as X. To access the program, users must subscribe … Read more
Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. There’s a special focus on retention and referral over purchase and loyalty. Here’s what you need to know about SaaS marketing plans, what … Read more
In an ongoing federal antitrust trial, Google’s advertising practices are spotlighted this week. Jerry Dischler, Vice President for Google’s advertising products, testified that Google adjusts its advertising auctions to meet revenue targets. These adjustments, including price increases of up to 5%, are carried out without informing the advertisers. This testimony is part of a larger … Read more
Looking for ways to scale your Google Ads account and advance your strategy? Are you optimizing for offline actions, too, like calls and sales? On June 21, I moderated a webinar with Michael Scott, Paid Ads Marketing Strategist at Manticore Marketing, and Amelia Northrup-Simpson, Product Marketing Manager at CallRail. Scott and Simpson showed ways you … Read more
We’re all looking to get more revenue. And why not get it with email? As your highest performing channel, it can deliver a whopping return of $36 for every $1 you spend. But whether you’re seeing those results works hand-in-hand with your email list strategy: Your subscribers–new and existing– are your path to revenue. When … Read more
Many business owners assume that the quickest way to grow is to pay to get in front of potential customers (or to do tons of cold outreach). But I never even considered that approach, and I’ve still managed to grow a thriving business in less than two years. When I decided to launch my disability … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! In the previous article, we described how SaaS and recurring revenue growth does not operate within the traditional marketing funnel, but a more complex, bow-tie model. The Bow Tie model is depicted below. The left … Read more
When we weren’t feeling fulfilled in our corporate jobs, we knew we were tired of working for someone else, but we were also looking for more ways to get involved with our community. We had become those typical working Americans who close our garage doors after coming home from work and don’t emerge to connect … Read more
PR seems firmly tied up in a company’s brand reputation vs. money-making ventures. But that perception needs to change, argues this article. Read the full article at MarketingProfs
Why is our traffic declining? SEO professionals, marketers, business owners, and stakeholders have this same question and concern. Traffic = customers = revenue. We all know it. Managing your site more effectively, making more confident business decisions, and winning over stakeholders can all be achieved by understanding the source of traffic loss. On March 16, … Read more
