Google rolled out several game-changing algorithm shifts last year that shook up the SEO world, from core updates to Helpful Content. In order to master SEO in 2024, staying ahead of the curve is more crucial than ever. That’s why we’re hosting an insightful webinar on March 13, where we recap the most impactful updates … Read more
Instead of seeing the benefits of your past hard work evaporate over time, discover how to keep your older content working for the local business you’re marketing. Source link
Claravine and Advertiser Perceptions surveyed 140 marketers and agencies to better understand the impact of data standards on marketing data, and they’re ready to present their findings.Want to learn how you can mitigate privacy risks and boost ROI through data standards? Watch this on-demand webinar and learn how companies are addressing new privacy laws, taking … Read more
As I started to look for my dream home in Delhi, it became clear that I would need a trusted home loan. The daunting job of getting money made me look into different options. In a busy city like Delhi, reaching the lowest home loan interest rate in Delhi and having good terms seemed impossible. Then I … Read more
Marketing a restaurant? You already know what a huge role online reviews play in your reputation, rankings, and revenue, with 98% of US adults reading this content and 86% writing it. You may have read that there’s a demonstrable Google local ranking boost when a brand-new restaurant gets its first ten reviews. You may also … Read more
If you sell any type of product or service on a WordPress site, you can benefit from installing a WordPress review plugin. With reviews for your services or products and increasing social proof, you’re more likely to draw new customers to your business and retain existing ones. Building trust and credibility through positive reviews on … Read more
Google’s official algorithm updates often present unique opportunities. Knowing that Google has made an algorithmic change can present the chance to better understand the search ecosystem. (That’s not to minimize the stress that can come with an algorithm update.) Simply put, these moments can, at times, help to illuminate “what’s changed” for SEO. What is … Read more
With the rise of the web, most consumers now rely on what people think about a brand. Research reveals that 93% of them believe that online review site reviews affect their purchasing decisions, while only about 2% have yet to read a single feedback. On the one hand, negative reviews could also cause a loss … Read more
Online reviews are an unavoidable part of doing business in today’s digital age. Every marketer worth their salt knows that online reputation is everything. Whether you own or manage a small mom-and-pop restaurant, a computer software company, or a chain of coffee shops, your customers are likely to look for you online. That means one … Read more
At Litmus, we build and send email marketing campaigns—just like you! We get how hard it can be to get the most out of email. Hitting send is just one piece to the puzzle; there’s building, personalization, testing, review, analyzing and so much more to running an email program. Email is essential; more than 40% … Read more
Image credit: Mitchell Joyce Today, we’ll be learning more about customer preferences by age group surrounding local business reviews, taking a deeper dive into some of the data from The Impact of Local Business Reviews on Consumer Behavior | SEO Industry Report. In our initial report, we covered the leading characteristics of customers as a … Read more
Common sense is a useful asset, and as it turns out, it’s a fairly reliable guide when it comes to navigating the big world of online local business reputation. However, for the very first time, thanks to the recent report, The Impact of Local Business Reviews on Consumer Behavior, I was able to test my … Read more
Google updated its structured data documentation for Editorial Product Review webpages. There is now a new Pros and Cons structured data that makes sites eligible for an enhancement in search. This change to Google’s structured data for product reviews can significantly impact product review websites. Only editorial product review sites can have an enhanced listing … Read more
Google updates search results for product review pages by listing an item’s pros and cons in the search snippet. In addition, there’s structured data to go along with this update, but it’s not 100% mandatory to qualify for the new snippets. While the new pros and cons structured data is recommended, Google says it will … Read more
Google confirms the July 2022 product review update, the fourth in a series of updates targeting low-quality reviews, is now rolling out. The update begins rolling out today, July 27 and concludes within two to three weeks. Google made the announcement on Twitter while linking to the official page for search ranking updates. Today we … Read more
If you want to increase traffic to your WordPress site, boost your SEO, or bring in more sales from your WooCommerce products, you will benefit from installing a WordPress review plugin on your website. By having reviews for your services or products and increasing social proof, you’re more likely to draw new customers to your … Read more
Content creation is not the final task of the digital marketer. Content creations are like the final products. But not only the manufacturing, but you also have to distribute the products. Unless you do not have a solid content management platform for balanced distributions of the contents, you can not get your desired result. For … Read more
Are you constantly struggling with handling multiple clients? Are you worried it’s all going to get jumbled up? Well, don’t you worry because we are in the age of tools that can make life easy in an instant? What if we told you there was a social media management tool like Sendible that could change … Read more
