Google Business Profiles (GBPs) have become essential for local search visibility, customer confidence, and driving foot traffic, especially for businesses with dozens or hundreds of physical locations. Each profile acts as a digital brand touchpoint that directly influences how your business ranks in local searches and how your brand is perceived by potential customers. However, … Read more
![Unlock Local SEO: Online Review Trends Broken Down by Industry [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/03/Unlock-Local-SEO-Online-Review-Trends-Broken-Down-by-Industry.png "Unlock Local SEO: Online Review Trends Broken Down by Industry")
Are you ready to transform your approach to online reputation management? With the evolving landscape of digital marketing, understanding how customer feedback impacts your business is crucial for success. Why This Webinar Is a Must-Attend Event Join us for our insightful webinar on March 26, 2025, titled “Unlock Local SEO: Online Review Trends Broken Down … Read more
Google has rolled out a new feature for Google Business Profiles that makes it easier to collect customer reviews. You can now generate custom QR codes that, when scanned, direct customers straight to your business’s review page. Google announced the update today on X: You can now create easy-to-scan QR codes that take customers directly … Read more
![Surprising Review Stats To Feed Your Local Strategy [Study]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/Surprising-Review-Stats-To-Feed-Your-Local-Strategy-Study.png "Surprising Review Stats To Feed Your Local Strategy [Study]")
If you’ve already walked a long mile in your local SEO shoes, chances are you have plenty of lived experiences that allow you to predict some of the responses to large-scale local business review surveys. It’s affirming to see, for example, that 85% of our respondents place a degree of trust in local business reviews, … Read more
Google updates review snippet guidelines, recommending ratings include written reviews and author names. Google recommends ratings include written reviews and author names. Reviews must be visible and provide context. Proper implementation improves search visibility and user trust. Source link
Want to get rid of that sinking feeling of looking with envy at the high review volumes and star ratings of your top local competitors? You already know that both review count and ratings are contributing to these brands’ dominance in Google’s Packs and Maps. Today, I’ll share some good news that could help the … Read more
Consumer feedback is an essential gift to local businesses, helping them continuously improve customer satisfaction, but it can be both effectively given and gratefully received with a little extra care for civility on both sides. Source link
Google rolled out several game-changing algorithm shifts last year that shook up the SEO world, from core updates to Helpful Content. In order to master SEO in 2024, staying ahead of the curve is more crucial than ever. That’s why we’re hosting an insightful webinar on March 13, where we recap the most impactful updates … Read more
Instead of seeing the benefits of your past hard work evaporate over time, discover how to keep your older content working for the local business you’re marketing. Source link
Claravine and Advertiser Perceptions surveyed 140 marketers and agencies to better understand the impact of data standards on marketing data, and they’re ready to present their findings.Want to learn how you can mitigate privacy risks and boost ROI through data standards? Watch this on-demand webinar and learn how companies are addressing new privacy laws, taking … Read more
As I started to look for my dream home in Delhi, it became clear that I would need a trusted home loan. The daunting job of getting money made me look into different options. In a busy city like Delhi, reaching the lowest home loan interest rate in Delhi and having good terms seemed impossible. Then I … Read more
Marketing a restaurant? You already know what a huge role online reviews play in your reputation, rankings, and revenue, with 98% of US adults reading this content and 86% writing it. You may have read that there’s a demonstrable Google local ranking boost when a brand-new restaurant gets its first ten reviews. You may also … Read more
If you sell any type of product or service on a WordPress site, you can benefit from installing a WordPress review plugin. With reviews for your services or products and increasing social proof, you’re more likely to draw new customers to your business and retain existing ones. Building trust and credibility through positive reviews on … Read more
Google’s official algorithm updates often present unique opportunities. Knowing that Google has made an algorithmic change can present the chance to better understand the search ecosystem. (That’s not to minimize the stress that can come with an algorithm update.) Simply put, these moments can, at times, help to illuminate “what’s changed” for SEO. What is … Read more
With the rise of the web, most consumers now rely on what people think about a brand. Research reveals that 93% of them believe that online review site reviews affect their purchasing decisions, while only about 2% have yet to read a single feedback. On the one hand, negative reviews could also cause a loss … Read more
Online reviews are an unavoidable part of doing business in today’s digital age. Every marketer worth their salt knows that online reputation is everything. Whether you own or manage a small mom-and-pop restaurant, a computer software company, or a chain of coffee shops, your customers are likely to look for you online. That means one … Read more
At Litmus, we build and send email marketing campaigns—just like you! We get how hard it can be to get the most out of email. Hitting send is just one piece to the puzzle; there’s building, personalization, testing, review, analyzing and so much more to running an email program. Email is essential; more than 40% … Read more
Image credit: Mitchell Joyce Today, we’ll be learning more about customer preferences by age group surrounding local business reviews, taking a deeper dive into some of the data from The Impact of Local Business Reviews on Consumer Behavior | SEO Industry Report. In our initial report, we covered the leading characteristics of customers as a … Read more
