Delivering successful campaigns hinges on understanding your target customers. When you know how they feel about your brand, products and industry, you can reasonably predict what it takes to build a campaign that resonates. Today’s customers are sharing feedback in new ways. Often, that feedback isn’t given directly to the company. Gathering as much insight … Read more
Sales and business development are different terms with separate terminologies that help develop an organization. But interestingly, sales and business development are intriguingly related. With the aim of creating a better organization and thriving in the competitive business market with better growth opportunities, companies rely on professional services like GO ON GROUP. Whether starting out … Read more
Human resources have moved from administrative to strategic roles, aligning closely with corporate objectives. Effective human capital management and adept HR analytics underpin resilient and adaptive business strategies. HR’s role in nurturing corporate culture and workforce development is crucial for sustainable growth. When we hear of the term “Human Resources,” we immediately go to … Read more
Lead generation is all about finding and engaging with potential new customers. It’s an important first step in the sales process – before you can close deals, you need to generate leads. For any business looking to grow, lead generation is essential. In the digital age, companies have more ways than ever to reach prospects … Read more
Artificial intelligence has turned all spheres of activity, the financial sphere was no exception. This field has experienced significant changes and automation. In this article, we will look at various aspects of the technology implementation in financial services. Automation in document processing and operational processes One of the crucial areas where automation is showing its … Read more
Alphabet, the parent company of Google, announced its financial results for Q4 and the full year of 2023. Alphabet’s CEO, Sundar Pichai, was pleased with the company’s ongoing success. He pointed to gains in Google Search advertising, YouTube ad revenue, and demand for Google Cloud products and services. “We are pleased with the ongoing strength … Read more
In the digital age, where data is the new currency, the role of big data analytics in network management has become more crucial than ever. The surge in online activities and the proliferation of connected devices have led to an unprecedented increase in network traffic, making traditional network management techniques less effective. Big data analytics … Read more
In the digital age, where social media platforms are integral to brand visibility and engagement, the job of a social media manager is becoming increasingly crucial for businesses of each and every size. This article explores the multifaceted responsibilities of a social media manager and highlights why having one is indispensable for the success of … Read more
As part of my comprehensive Buffer onboarding — which had me up and running at full speed in a matter of weeks — I was tasked with setting up intro calls with the company executives. The prospect of sitting down (even virtually) with our CEO and other senior Bufferoos was daunting for a newbie. I … Read more
There has always been an intimate bond between content and SEO. Today, I want to share some thoughts and tips on blogs, content, and search-friendly formats in particular. Furthermore, I will share insights into how generative AI has added a new element to this relationship. Google’s recent updates about helpful and valuable content have reignited … Read more
The one thing that brand managers, company owners, SEOs, and marketers have in common is the desire to have a very strong brand because it’s a win-win for everyone. Nowadays, from an SEO perspective, having a strong brand allows you to do more than just dominate the SERP — it also means you can be … Read more
I’ve been a Customer Advocate at Buffer for nearly five years. Throughout that time, I’ve worked hard to find the best way to guide customers to unlock the full potential of our platform to help them achieve their goals. I found a specific passion for our customers in the onboarding part of their journey by … Read more
As we wade through the sea of social media platforms, Instagram stands out as a visually captivating giant, capturing the hearts and thumbs of millions. The platform has evolved from a simple photo-sharing app to a comprehensive tool for brand development, storytelling, and even e-commerce. Behind the aesthetic filters, trending hashtags, and engaging stories is … Read more
Are you tired of being denied access to financial resources because of your limited income or lack of credit history? Well, there’s good news for you! Money loan apps are here to revolutionize the way you access funds and promote financial inclusion for all. These apps have become a game-changer in the world of finance, … Read more
In today’s digital world, social media is critical for auto dealerships looking to boost customer engagement and drive sales. A strategic combination of organic and paid social efforts can connect dealers with a wider audience of potential car buyers. Organic social media builds awareness and nurtures customer relationships over time through valuable, consistent content. This … Read more
In the ever-evolving world of search engine optimization (SEO), one thing remains constant: quality content is paramount. Gone are the days when SEO strategies relied solely on technical aspects and keyword stuffing. Search engines have become smarter today, significantly emphasizing user experience and relevance. This shift has placed quality content at the heart of effective … Read more
Artificial Intelligence technology has been around for years. But the new programs available to the public, such as ChatGPT or DALL-E 2, have reignited the debate about the importance of AI. Marketing professionals are also exploring this tool to see if it can improve their effectiveness. Artificial intelligence is becoming mainstream with its ability to … Read more
Every business that has seen even a little success knows that its success depends on its ability to identify, capture, manage, and distribute leads effectively. Once they find the lead, assigning it to the right sales rep is their utmost priority. In the past, businesses have used manual processes to distribute leads to their sales … Read more
