Planning a SaaS PPC strategy can be daunting. It often involves lengthy buying cycles, complex products to explain, and high competition. According to Gartner, B2B SaaS buyers spend 27% of their time in the buying process doing independent research online. Being visible across channels is crucial to keep your brand top-of-mind during this process. In … Read more
The SaaS business model offers incredible scalability as well as profitability – but only when paired with the right marketing growth strategy. Knowing that the cost of hosting cloud-based applications decreases as user volume increases, SaaS brands must focus on rapid subscriber growth to stay competitive and bring costs down. Many CMOs default to paid … Read more
The SaaS business model offers incredible scalability as well as profitability – but only when paired with the right marketing growth strategy. Knowing that the cost of hosting cloud-based applications decreases as user volume increases, SaaS brands must focus on rapid subscriber growth to stay competitive and bring costs down. Many CMOs default to paid … Read more
Cybersecurity company HUMAN introduces a new feature for its HUMAN Application Protection service called HUMAN Sightline. The new Sightline enables users to defend their SaaS applications with detailed analyses of attacker activities and to track changes in bot behavior. This feature is available as a component of Account Takeover Defense, Scraping Defense, and Transaction Abuse … Read more
When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. On paper, it looked like we were doing everything right. But users weren’t converting, and growth stalled. Something was off. It wasn’t a lack of effort but a lack … Read more
As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.” For the last 20 years, tech marketers have been giving away e-books and PDFs. I think Orbach would agree that this era is coming to an end. Thanks to AI, no-code, and outsourcing, the smartest tech marketers are … Read more
The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friend‘s recommendation. And if you’re one of the lucky ones, they may even seek out your brand’s landing page looking for more. Easy, right? You got them on your website, they’re sure … Read more
![B2B Leadership Series: Holistic Marketing Strategies That Drive Revenue [SaaS Case Study]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/09/B2B-Leadership-Series-Holistic-Marketing-Strategies-That-Drive-Revenue-SaaS.png "B2B Leadership Series: Holistic Marketing Strategies That Drive Revenue [SaaS")
Brands are seeing success driving quality pipeline and revenue growth. It’s all about building an intentional customer journey, aligning sales + marketing, plus measuring ROI. Check out this executive panel on-demand, as we show you how we do it. With Ryann Hogan, senior demand generation manager at CallRail, and our very own Heather Campbell and … Read more
Competitive markets are required to heavily depend on companies that are constantly acquiring and retaining customers. While traditional factors like product features, pricing, and marketing strategies play crucial roles, the significance of user experience (UX) cannot be overstated, being a huge part of this customer traction. It encompasses all aspects of the end-user’s interaction with … Read more
In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend. Do you know how to optimize for lower customer acquisition costs and pipeline growth that keeps your sales team busy and your CFO happy? Watch this on-demand webinar and learn a unique methodology for growth that … Read more
Growing your customer base without draining your budget can be tough, especially in today’s dynamic market. With constant search engine updates and ever-evolving user behaviors, how do you drive revenue for your business while keeping your customer acquisition costs low? How do you know where to focus your ad spend for maximum ROI? If you’re … Read more
This post was sponsored by Directive Consulting. The opinions expressed in this article are the sponsor’s own. At a standstill about how to best market your new tool? Wishing you could accurately know which ads will return the highest qualified conversion rates? Does reaching out to businesses often end in learning that they’re not a … Read more
Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. There’s a special focus on retention and referral over purchase and loyalty. Here’s what you need to know about SaaS marketing plans, what … Read more
![SaaS Stats You Need to Know in 2023 [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/09/SaaS-Stats-You-Need-to-Know-in-2023-Infographic.jpg "SaaS Stats You Need to Know in 2023 [Infographic]")
The size of the software-as-a-service (SaaS) industry is expected to grow 214% this decade. That’s just one of the stats covered in this infographic from Vena. Read the full article at MarketingProfs
A SaaS company’s link building techniques are similar to other business types. Still, the list building methods are unique because of the type of content on publisher websites and the content resources a SaaS business possesses. SaaS companies tend to have unique content resources, including engineering team insights, unique data, subject matter expert (SME) clients, … Read more
Link building has become pivotal for software as a service (SaaS) brands. A successful link building initiative can explode organic visibility. But SaaS link building requires a unique approach. In this article, we’ll show you how it differs from other industries and cover some of the specific challenges and opportunities it presents. I will also … Read more
Building a successful website for your Software as a Service (SaaS) business can be challenging. From wireframing to prototyping, user experience testing, and more, many elements need to come together to create an effective website. Fortunately, there are plenty of tools available that allow you to design and prototype quickly and efficiently. From Adobe XD … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! In the 1981 classic movie Indiana Jones and the Raiders of the Lost Ark, the search is on for the Ark of the Covenant. The protagonist, Indiana, played by Harrison Ford, has uncovered a set … Read more
