Fleet driver safety is a crucial concern for fleet managers. Therefore, implementing a comprehensive program is essential for safe and efficient operations. Moreover, establishing and enforcing safety rules and procedures can help reduce accident risks, ensuring federal regulation compliance. With 80% of business drivers using their phones while driving, road safety must be a priority … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! B2B marketing has faced major disruption over the past decade. Today’s B2B marketers must be nimble, ready to adjust strategies at a moment’s notice and anticipate the next big trend before it arrives. In recent … Read more
The dynamic fusion of social media and cryptocurrency presents both opportunities and risks in the digital landscape. While these platforms foster community engagement and information sharing, they also pose significant threats to cryptocurrency security. With the escalating popularity of digital assets, the risk of theft and fraud rises. In this comprehensive guide, we delve into … Read more
In this must-listen episode, join us for a sit-down with John Brown from Google’s Trust & Safety team. With his rich background in building ad networks and more, John offers exclusive insights into Google’s efforts to educate publishers globally. Discover critical differences between publisher policies and demand restrictions, explore the evolving role of UGC, and … Read more
Researchers discovered a new way to jailbreak ChatGPT 4 so that it no longer has guardrails to prohibit it from providing dangerous advice. The approach, called Low-Resource Languages Jailbreak,” achieves a stunning 79% total success rate. Jailbreaking ChatGPT Jailbreaking is a word created to describe the act of circumventing iPhone software restrictions to unlock prohibited … Read more
In a proactive move to clarify misunderstandings around brand safety controls and reporting in Performance Max, Google’s AdsLiaison took to X to provide a comprehensive breakdown of settings available to advertisers. These controls are designed to help ensure that PMax ads appear alongside suitable content across Search, Shopping, Display, and Video inventories. There’s been some … Read more
X (formerly known as Twitter), seemingly focused on creating a more profitable environment for advertisers over the past nine months, introduced new brand safety features. These features could allow advertisers to navigate the platform more confidently, optimizing their campaigns while aligning with their unique brand sensitivities. Expanding Adjacency Controls To demonstrate commitment to brand safety, … Read more
In a significant move towards ensuring the safe and responsible development of frontier AI models, four major tech companies – OpenAI, Google, Microsoft, and Anthropic – announced the formation of the Frontier Model Forum. This new industry body aims to draw on its member companies’ technical and operational expertise to benefit the AI ecosystem. Frontier … Read more
Mia Dickson was three weeks from launching her second business when she decided to post about her product on TikTok. With her face to the camera, Dickson started sharing how and why she began Safe Bandz, which sells waterproof wristbands and pet collar attachments that store contact numbers and other information that’s important in an … Read more
Google, the dominant player in online advertising, is tackling the ads violating its policies more aggressively than ever before. In an exclusive interview with Search Engine Journal, Alejandro Borgia, Google’s Director of Product Management for Ads Safety, provides insights into the company’s evolving strategies. We delve into the following topics throughout the interview: How Google … Read more
Operating on social media without brand safety tools is like browsing the internet without malware protection. Technically, you can do it—but it opens you up to unnecessary risks and incidents that can cause financial loss and permanent reputational damage. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate … Read more
Though there are many different companies and industries in the world, the vast majority of them have at least a few things in common–each wants to offer a valuable product or service for a profit with the help of a proficient team. Where most businesses differ, however, is how they achieve that simple goal. The … Read more
