Wix announced a new chat-based AI assistant named Astro that simplifies site operations and business tasks, giving users faster access to tools and insights that support business growth, better SEO, and improved site performance. Wix Astro offers the following benefits and advantages: Carry out operational and administrative actions using conversational prompts. Navigate and use site … Read more
Social commerce for marketers has become a strategic growth lever, evolving from a customer retention and engagement channel to a source of revenue generation. Social media sales defy traditional ecommerce with the entire shopping journey taking place in just a few clicks and in one platform, making online shopping more simple than ever. Social media … Read more
![[SEO & PPC] How To Unlock Hidden Conversion Sources In Your Sales & Marketing Funnel](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/03/SEO-PPC-How-To-Unlock-Hidden-Conversion-Sources-In.png "[SEO & PPC] How To Unlock Hidden Conversion Sources In")
This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92% of all customer interactions are from phone calls? And very few know how to track conversions from phone calls. Brands meticulously track clicks, impressions, and online interactions through SEO, pay-per-click (PPC) ads, and data-driven strategies. … Read more
The inbound methodology is really important here at HubSpot. I think you could go so far as to say that it’s more or less our “main thing” — like almost everything we push, preach, and practice as a brand hinges upon it. In the interest of keeping this post focused and practical, I won’t go … Read more
![[Expert Panel] Effortless Conversions: Close More Sales With AI Data [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/Expert-Panel-Effortless-Conversions-Close-More-Sales-With-AI-Data.png "[Expert Panel] Effortless Conversions: Close More Sales With AI Data")
Are you ready to elevate your lead generation and conversion strategies? With the evolving landscape of digital marketing, understanding how to optimize your campaigns and leverage AI for better efficiency, ROI, and customer retention is crucial. Why This Webinar Is a Must-Attend Event Join us for our upcoming webinar on February 19, 2025, “Effortless Conversions: … Read more
Creating content for your audience involves much more than sprinkling the right keywords throughout your website. To truly resonate with potential customers and drive conversions, you need to understand your audience’s journey and tailor your content to align with each stage of your sales funnel. By developing an editorial calendar that not only meets business … Read more
When it comes to social media marketing, you’d be forgiven for forgetting about Pinterest. After all, there’s so much more noise surrounding Instagram, Facebook, TikTok, and even LinkedIn. But more noise also means more competition, and for that reason, it might be worth considering Pinterest as part of your social media strategy. Here, we’ll break … Read more
The evolution of Instagram has been action-packed. One day, we’re trying to find the perfect filter for a square-cropped photo of a cup of tea; the next, we’re exploring how to get approved for Instagram Shopping. At least, that’s how this marketer’s story arc went. The platform has gone from a simple feed of blurry … Read more
Having social proof has never been so powerful for startups. In a world where many aspects of businesses can take the shape of “fake it until you make it”, customer reviews are one of the only things that stand between failure and success. Here, we will look at five of the best ways you can … Read more
Affiliate marketing has been experiencing explosive growth in recent years, so it’s essential now more than ever for brands to run affiliate programs of their own. It involves brands hiring affiliates to promote their products and services and rewarding them with a commission from every sale. As such, affiliate marketing is an excellent low-cost and … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Ever heard a friend gushing about a product, plugged its name into your search engine, read some product reviews, and then purchased the product based on all the positive things people are saying? If so, … Read more
Wish your content led to more sales? Use these emotion-driven SEO tactics to create people-first content that sells. Source link
Google updated their structured data guidelines to reflect support for a sitewide return policy within the Organization structured data. This eliminates the need to add redundant return policy information for every product listing structured data and can result in more traffic and sales to online merchants. This doesn’t mean that merchants are required to change … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! The unique abilities of AI to make people more productive, such as by drafting otherwise tedious emails, have been expounded on endlessly. What remains to be seen are the long-term strategies for using AI that … Read more
If you were to ask me about my superpower, I’d say I’m really good at making money fast. I’m a serial entrepreneur who started my first company when I was 17. I’ve had five ventures and two exits. Until this point, my life strategy has been to build a business, make the money I need, … Read more
Introduction: The Evolution of Targeted Marketing The journey of marketing strategies toward increased precision is a tale of innovation, insight, and integration. Historically, businesses cast wide nets, hoping to capture the attention of potential customers. However, the advent of digital technology and analytics tools has revolutionized this approach, enabling marketers to tailor their messages with … Read more
Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn links with digital PR, I didn’t have time to dive into the importance of the audience journey and a full-funnel strategy. This article is … Read more
Let’s face it—it does no good to build a funnel and spend zero time optimizing for conversion. That’s a no-brainer, right? But, how many of you are working closely with your head of sales to ensure that the opportunities you help generate actually convert into paying clients? Ultimately, if you want to be seen as … Read more
