The evolution of Instagram has been action-packed. One day, we’re trying to find the perfect filter for a square-cropped photo of a cup of tea; the next, we’re exploring how to get approved for Instagram Shopping. At least, that’s how this marketer’s story arc went. The platform has gone from a simple feed of blurry … Read more
Having social proof has never been so powerful for startups. In a world where many aspects of businesses can take the shape of “fake it until you make it”, customer reviews are one of the only things that stand between failure and success. Here, we will look at five of the best ways you can … Read more
Affiliate marketing has been experiencing explosive growth in recent years, so it’s essential now more than ever for brands to run affiliate programs of their own. It involves brands hiring affiliates to promote their products and services and rewarding them with a commission from every sale. As such, affiliate marketing is an excellent low-cost and … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Ever heard a friend gushing about a product, plugged its name into your search engine, read some product reviews, and then purchased the product based on all the positive things people are saying? If so, … Read more
Wish your content led to more sales? Use these emotion-driven SEO tactics to create people-first content that sells. Source link
Google updated their structured data guidelines to reflect support for a sitewide return policy within the Organization structured data. This eliminates the need to add redundant return policy information for every product listing structured data and can result in more traffic and sales to online merchants. This doesn’t mean that merchants are required to change … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! The unique abilities of AI to make people more productive, such as by drafting otherwise tedious emails, have been expounded on endlessly. What remains to be seen are the long-term strategies for using AI that … Read more
If you were to ask me about my superpower, I’d say I’m really good at making money fast. I’m a serial entrepreneur who started my first company when I was 17. I’ve had five ventures and two exits. Until this point, my life strategy has been to build a business, make the money I need, … Read more
Introduction: The Evolution of Targeted Marketing The journey of marketing strategies toward increased precision is a tale of innovation, insight, and integration. Historically, businesses cast wide nets, hoping to capture the attention of potential customers. However, the advent of digital technology and analytics tools has revolutionized this approach, enabling marketers to tailor their messages with … Read more
Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn links with digital PR, I didn’t have time to dive into the importance of the audience journey and a full-funnel strategy. This article is … Read more
Let’s face it—it does no good to build a funnel and spend zero time optimizing for conversion. That’s a no-brainer, right? But, how many of you are working closely with your head of sales to ensure that the opportunities you help generate actually convert into paying clients? Ultimately, if you want to be seen as … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Lately, it seems we don’t have a conversation with prospects or clients in which they don’t raise the topic of artificial intelligence (AI). But when pressed about what they mean by AI, many are at … Read more
You ask the head of marketing how the team is doing and get a giant thumbs up. 👍 “Our MQLs are up!” “Website conversion rates are at an all-time high!” “Email click rates have never been this good!” But when you ask the head of sales the same question, you get the response that echoes … Read more
If you want your business to grow at a faster pace, then Booklet Makers can help you with it. You should realize the strategic value of booklet makers for your brand promotion. It can help your business to stand out in the face of competition with complete ease. The strategic value of Booklet makers will … Read more
As a marketer, you’re often stuck at a networking event, surrounded by a sea of business cards and forced small talk. You desperately want to connect with potential clients, but your sales pitches fall flat. Finally, content marketing is your secret weapon in the B2B engagement. The days of intrusive ads and impersonal brochures are … Read more
Sales and business development are different terms with separate terminologies that help develop an organization. But interestingly, sales and business development are intriguingly related. With the aim of creating a better organization and thriving in the competitive business market with better growth opportunities, companies rely on professional services like GO ON GROUP. Whether starting out … Read more
In an era where consumers are bombarded with endless choices and digital noise, standing out as a brand is more challenging than ever. Enter experience marketing – a strategy that transcends traditional advertising by focusing on creating immersive, memorable interactions. This innovative approach leverages the elements of surprise, delight, and reciprocity to forge strong emotional … Read more
If you want to generate more leads at a fraction of the cost, increase your conversion rates, and grow your bottom line, the video sales letter, or VSL, can be a powerful tool to add to your marketing arsenal. Video tends to be more engaging than text and is fast becoming the preferred medium for consumers … Read more
