You probably know Schema Markup for its ability to help pages achieve a rich result. But did you also know that you can use Schema Markup to build a reusable content knowledge graph for your organization’s web content? When SEO professionals do Schema Markup with the sole intention of achieving a rich result, they miss … Read more
Last year was the year of change for search, especially for schema markup. We saw a significant loss in clicks due to changes made to certain rich results, while simultaneously witnessing the most number of new rich results introduced by Google in a year. In August, I even asked myself, are rich results dead? Good … Read more
In a Google SEO Office Hours, Google’s Martin Splitt answered a question about structured data validation and how Google’s validator can show different results than the Schema.org validator. Structured Data Validation Both Google and Schema.org offer tools for validating if structured data is correct. Google’s tool is called the Rich Results Test. Schema.org’s tool is … Read more
![Schema Strategy - How To Get More From The SERPs [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/07/sejshow-featured-image-ep279-62e1aa1adabea-sej.jpg "Schema Strategy - How To Get More From The SERPs")
Do you want to get more from your SEO efforts, boost your marketing strategy, and drive more traffic? Then, you want to take a look at schema strategy. Martha van Berkel, CoFounder and CEO of Schema App, joined me on the SEJ Show to share tips on what works great with structured data and what … Read more
Remember the good old days when SEO professionals tried to bamboozle search engines with the “keywords” metatag? It might be happening again through schema stuffing. This time, though, it could do more harm. The other day, a customer was having some problems getting their schema on their web page. I looked at what he had … Read more
