Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score

Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score

When most people start implementing inbound marketing, they’re primarily worried about getting enough new leads in the funnel. But once you have a lot of leads, you need to figure out who‘s really interested in your product and who’s just starting to look around. That’s where lead scoring comes in. In this article, I’ll share … Read more

What is a Net Promoter Score (NPS) and how do you measure it?

What is a Net Promoter Score (NPS) and how do you measure it?

The modern customer journey exists across multiple channels and countless touchpoints. To get a truly cohesive view of your customer experience, you need to be tracking your Net Promoter Score (NPS). Net promoter score is more than just a customer service metric. It offers the combined power of quantitative and qualitative feedback, giving teams the … Read more

We Know You Better!
Subscribe To Our Newsletter
Be the first to get latest updates and
exclusive content straight to your email inbox.
Yes, I want to receive updates
No Thanks!
close-link

Subscribe to our newsletter

Sign-up to get the latest marketing tips straight to your inbox.
SUBSCRIBE!
Give it a try, you can unsubscribe anytime.