Screenwriting Techniques for Marketers: Defining Your Customer's Problem

Screenwriting Techniques for Marketers: Defining Your Customer's Problem

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. For the past ten years, I’ve been using Hollywood screenwriting techniques to help companies create powerful marketing stories. I’ve seen firsthand how powerful storytelling can be in transforming a company’s messaging. Before we keep … Read more

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