Drive Online Sales With These 5 Search Optimizations

Drive Online Sales With These 5 Search Optimizations
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Spread the love Remember when you had to leave the house to go shopping? What a hassle that was. But then, way back in 1982, Boston Computer Exchange was launched as the first ecommerce site and the convenience of shopping in your underwear was born. Today, electronic commerce, the buying, and selling of products and … Read more


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5 Search Concepts You Need To Know

5 Search Concepts You Need To Know
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Spread the love “Our SEO program would be so much more successful if only our CIO understood…” As the executive responsible for the management, implementation, and oversight of information and technologies in your organization, the Chief Information Officer is an essential ally to SEO. Having the CIO’s support and understanding throughout the decision-making and prioritization … Read more


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Keywords Hidden For 46% Of Google Search Console Clicks: Ahrefs Study

Keywords Hidden For 46% Of Google Search Console Clicks: Ahrefs Study
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Spread the love A new study by Patrick Stox, Brand Ambassador at Ahrefs, finds that, on average, Google Search Console hides the keyword term for 46.08% of clicks. The study examined one month of data across 146,741 websites, involved close to 9 billion total clicks, and reveals that Google likely leaves many longtail keyword data … Read more


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What Is The Difference Between Search Queries And Keywords?

What Is The Difference Between Search Queries And Keywords?
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Spread the love Marketers use the terms search query and keyword interchangeably with no ill intention, but how the two terms differ needs to be clarified. Because not knowing the difference between a query and a keyword can lead to poor-performing search marketing strategies. This article will examine the key aspects of both search queries and … Read more


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A Complete Google Search Console Guide For SEO Pros

A Complete Google Search Console Guide For SEO Pros
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Spread the love Google search console provides data necessary to monitor website performance in search and improve search rankings, information that is exclusively available through Search Console. This makes it indispensable for online business and publishers that are keen to maximize success. Taking control of your search presence is easier to do when using the … Read more


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What’s In A SERP? Google Search Results & Features You Need To Know

What's In A SERP? Google Search Results & Features You Need To Know
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Spread the love Google Search is constantly evolving to serve more useful results to searchers. One of the more recent figures we have states that Google conducted 4,887 launches, 17,523 live traffic experiments, 383,605 search quality tests, and 62,937 side-by-side experiments to improve the results search engine users received in a single year. The results … Read more


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Google Analytics & Search Console Data Never Match – And Here’s Why

Google Analytics & Search Console Data Never Match – And Here's Why
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Spread the love Google Analytics and Search Console data do not match. The discrepancy creates the impression that the data is inaccurate in some way. The reality is that the data is in fact accurate. The discrepancy exists in what is being tracked and how Google chooses to present it. Google Analytics Versus Search Console … Read more


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Try These Tools & Methods For Exporting Google Search Results To Excel

Try These Tools & Methods For Exporting Google Search Results To Excel
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Spread the love Extracting the search results into a spreadsheet is a seemingly straightforward thing. However, because of limitations on automated queries placed by Google and other search engines, it can become prohibitive to scrape the SERPs. Compounding this issue is the fact that there aren’t many tools that can do this in an easy … Read more


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Fixing Google Search Console’s Coverage Report ‘Excluded Pages’

Fixing Google Search Console's Coverage Report 'Excluded Pages'
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Spread the love Google Search Console lets you look at your website through Google’s eyes. You get information about the performance of your website and details about page experience, security issues, crawling, or indexation. The Excluded part of the Google Search Console Index Coverage report provides information about the indexing status of your website’s pages. … Read more


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Query Relaxation And Scoping As Part Of Semantic Search

Query Relaxation And Scoping As Part Of Semantic Search
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Spread the love The right search query is a Goldilocks-style effort: Not too specific that you get no results, and not too broad that you get too many. Semantic search, meanwhile, is all about understanding what searchers throw into a search box. In other words, with semantic search, we meet searchers where they are instead … Read more


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Get To Know Google’s Before: and After: Search Operators

Get To Know Google's Before: and After: Search Operators
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Spread the love Google offers a lesser-known advanced search command that could make your Google searching a whole lot easier. While it’s possible to use Google’s Tools menu to do the same thing, it takes six clicks to do what advanced search operators accomplish with one click. Advanced Search Operators Advanced search operators (otherwise known … Read more


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8 White Hat SEO Techniques To Double Your Search Traffic

8 White Hat SEO Techniques To Double Your Search Traffic
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Spread the love Stuck in a cycle of optimizations that don’t move the needle? This post reveals white hat techniques that can potentially double, triple, or even 10x your traffic from organic search. The Google system for ranking websites incorporates a series of algorithms designed to give the “best” results. These algorithms take into consideration … Read more


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Google Updates Advice on How to Control Titles in Search Results

Google Updates Advice on How to Control Titles in Search Results
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Spread the love Google Search Central updated a section of the developer support page that offers tips on how to control the site title that Google uses in the search results. The new section is about troubleshooting title tags in order to identify why Google may be changing the title links. Title Link The support … Read more


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How To Remove Common SEO Obstacles With Search Engine Modeling

How To Remove Common SEO Obstacles With Search Engine Modeling
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Spread the love Wish you could see exactly how website changes will impact your rankings in search before they go live? Hoping that your leadership will understand the importance of your proposed SEO strategy? When it comes to implementing a successful search engine marketing strategy, there are a lot of obstacles that SEO professionals must … Read more


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Google Search Allows Removal Of Personally Identifiable Information

Google Search Allows Removal Of Personally Identifiable Information
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Spread the love Google is rolling out new ways to remove personally identifiable information from search results such as phone numbers and physical addresses. This update expands on an existing policy that allows people to request the removal of personally identifiable information that’s sensitive in nature, like bank accounts and credit card numbers. Now, you … Read more


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How NLP & NLU Work For Semantic Search

How NLP & NLU Work For Semantic Search
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Spread the love Natural language processing (NLP) and natural language understanding (NLU) are two often-confused technologies that make search more intelligent and ensure people can search and find what they want. This intelligence is a core component of semantic search. NLP and NLU are why you can type “dresses” and find that long-sought-after “NYE Party … Read more


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Brave Search Launches Discussions To Provide Better Search Answers

Brave Search Launches Discussions To Provide Better Search Answers
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Spread the love Brave announces a new feature called Discussions intended to eliminate the shortcomings of traditional search engines by surfacing more results from web forums. Discussions augments results in Brave Search with actual conversations related to the query. The ultimate goal is to provide users with information about what real people are saying on … Read more


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