Google’s New Local Search Features Are Finally Here

Google's New Local Search Features Are Finally Here

Google is finally rolling out the local search features previewed earlier this year, including the ability to search your surroundings with your phone’s camera. At Google’s Search On virtual conference in September, the company had people buzzing over its innovative updates to local search. Google previewed an option to search for restaurants by dish and … Read more

Google Announces 5 Changes Coming To Mobile Search

Google Announces 5 Changes Coming To Mobile Search

At today’s Google’s Search On conference, the company announced it’s rolling out five significant changes to how people search on mobile. Starting today on the Google app for iOS, you’ll see shortcuts to various actions you can perform other than typing in a traditional search query. In the coming months, Google is upgrading the mobile … Read more

Google Adds New HTTPS Report to Search Console

Google Adds New HTTPS Report to Search Console

Google has announced it will begin rolling out a new HTTPS report in Search Console.  The announcement came via Google’s Search Central Blog and indicated the search engine expects the launch process to take a few months. “One of the common requests we heard from you was to provide more information regarding the HTTPS status … Read more

How To See Google Search Results And Rankings For Different Locations

How To See Google Search Results And Rankings For Different Locations

Every time someone enters a query into Google, the search engine applies a complicated equation to discover precisely what the searcher is looking for. All sorts of factors are included in this predictive algorithm, but one of the important ones is the searcher’s location. Google has been very clear about the emphasis it puts on … Read more

6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy

6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy

The synergy between paid search (SEM) and natural or organic search (SEO) remains a popular topic due to the many benefits a business can experience from their synergies. From leaning on organic results to offset paid search costs to using paid search targeting settings to tailoring results to distinct audiences, opportunities abound for organic and … Read more

AI Re-Ranking For Semantic Search

AI Re-Ranking For Semantic Search

Search isn’t just about matching keywords – and that’s even more true when we talk about semantic search. Semantic search is about finding the right information for the searcher at the right time. That goes beyond finding the right keywords and concepts and speculating how searchers will interact with the results. Artificial intelligence (AI) re-ranking … Read more

7 SEO Tips To Make Your Writing Portfolio Discoverable In Search

7 SEO Tips To Make Your Writing Portfolio Discoverable In Search

I’ve always been a writer. Since I learned to put pencil to paper, I’ve been writing stories, poems, plays, and anything else that put my imagination into words. When I discovered blogging, I quickly realized that SEO and writing make a smart match. It became apparent that I’d need to optimize for organic search if … Read more

Google Updates Search Snippets For Product Review Pages

Google Updates Search Snippets For Product Review Pages

Google updates search results for product review pages by listing an item’s pros and cons in the search snippet. In addition, there’s structured data to go along with this update, but it’s not 100% mandatory to qualify for the new snippets. While the new pros and cons structured data is recommended, Google says it will … Read more

Google Shares 6 Tips For Ecommerce Search Results

Google Shares 6 Tips For Ecommerce Search Results

Google published a new video offering six tips for how to make ecommerce sites eligible for special presentations in the search results. The video began by highlighting three key elements that help ecommerce product pages stand out: Images help site visitors understand products Star ratings increase trust Pricing and availability helps shoppers choose between sellers … Read more

Is SEO Dead? A Fresh Look At The Age-Old Search Industry Question

Is SEO Dead? A Fresh Look At The Age-Old Search Industry Question

The march of time is inevitable. And every year, some new technology pounds the nail into the coffin on something older. Whether the horse and buggy are replaced by the automobile or the slide rule is replaced by the calculator, everything eventually becomes obsolete. And if you listen to the rumors, this time around, it’s … Read more

Difference Between Search Console CWV Report & PageSpeed Insights

Difference Between Search Console CWV Report & PageSpeed Insights

In an SEO office-hours video Google’s John Mueller answers why the PageSpeed Insights score and the Search Console Core Web Vitals scores are consistently different. He explains why two measurements of page speed never match and why it makes sense that they don’t match. PageSpeed Insights vs. Search Console CWV Report It’s reasonable to ask … Read more