In nearly 19 years in search marketing, I’ve seen search marketers get cranky about a lot of things. For a long time, the biggest pushback on something Google rolled out was the good old Enhanced Campaigns fiasco of 2013, when it essentially took away the ability to bid by device. (Google walked this back two … Read more
![TikTok Gains Traction As A Search Engine Among Gen Z [STUDY]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/01/TikTok-Gains-Traction-As-A-Search-Engine-Among-Gen-Z.jpeg "TikTok Gains Traction As A Search Engine Among Gen Z")
TikTok is increasingly being used as a search engine by consumers looking for information, recipes, music, and more, according to a new study by Adobe. The research involved surveys of over 800 consumers and 250 business owners to understand how TikTok is reshaping search behavior and marketing strategies. The Rise Of TikTok As A Search … Read more
Brave Search has announced the integration of a new feature, CodeLLM, enhancing search results for programming-related queries. CodeLLM combines Brave’s search capabilities with the power of large language models (LLMs) to provide relevant code snippets, detailed explanations, and citations for programmers’ search queries. A New Resource For Coding Assistance CodeLLM is designed to assist programmers … Read more
In a recent social media statement, Google’s Search Liaison reminds that there’s no “perfect page” formula that websites must follow to rank well in search results. The statement begins: “Today I wanted to share about the belief that there is some type of “perfect page” formula that must be used to rank highly in Google … Read more
Google updated their search snippet documentation to clarify what influences Google’s algorithm for choosing what to display as the snippet in the search results. This change may represent a big change in how meta descriptions are written and how content is optimized. Google Search Results Snippets A webpage displayed in the search engine results pages … Read more
In today’s digital-centric world, establishing a notable online presence for your personal branding has become more crucial than ever. The fastest and easiest way to gain a presence on Google is by typing the query: Add Me to Search. All you need is a mobile device with internet access, a personal Google account, and Web … Read more
Search engines are a part of daily life. Set up your search engine marketing correctly, and it can also be a part of your daily business growth. Search engine marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While you must employ organic strategies to attract … Read more
Google’s continued evolution of Search and Discover with new features demonstrates its commitment to adapting to shifting consumer needs, interests, and trends. By improving its search results with a personalized feed, social posts, discussions, stories, and generative AI, Google creates new opportunities for marketers and advertisers to reach target audiences. This article will explore Google’s … Read more
Learn about the most recent local search developments of 2023 to get ready for the year ahead. Source link
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
Initially, the Google Search Generative Experience (SGE) experiment in Labs was expected to “end” in December 2023. But with the latest redesign of the Google Labs website, many have noticed that the end date for SGE has disappeared. What does this mean for Google SGE and the future of generative AI in search? Here’s what … Read more
Google’s search results have been hit by a spam attack for the past few days in what can only be described as completely out of control. Many domains are ranking for hundreds of thousands of keywords each, an indication that the scale of this attack could easily reach into the millions of keyword phrases. Surprisingly, … Read more
Google recently launched a new design for Labs with 12 artificial intelligence (AI) experiments, tools, and projects, showcasing a commitment to advancing AI technology. Screenshot from Labs.Google, December 2023 This redesign highlights a dozen AI products that could transform how AI is in most workflows and organizations. From search to productivity, here are the AI … Read more
Researchers tested multiple ways to optimize a website for AI search and discovered exactly what to do in order to boost visibility. They successfully increased visibility of smaller lower ranked websites by 115%, giving them the ability to outrank larger corporate sites that normally dominated the top of the search results. The researchers, from from … Read more
Confession: Back when Facebook first rolled out Graph Search in 2013, I was a little disappointed. The conversion path for someone to actually go from Facebook Graph Search to my business page to my website was so long it was improbable many would complete it. Turns out I wasn’t the only one who was disappointed. … Read more
Google commemorates its 25th anniversary by reflecting on the most searched topics globally, showcasing the power of human curiosity and the universal nature of certain interests. Here’s to the toy that inspired millions to dream big. This year, we’re celebrating the most searched icons of all time. https://t.co/5Tp2BOQous #YearInSearch pic.twitter.com/9LRCornDOY — Google (@Google) December 12, … Read more
“A gap to bridge… What gap, what bridge?” Relax; give me a moment. I have not said a word yet. Let me first clarify the entities this article revolves around so that you understand who and what I am actually talking about: Google Search: Just plain old Google Search as we have known it since … Read more
Our very own experts have spent countless hours analyzing the significant changes in search this year, from the rise of AI to shifts in Google’s ranking systems, and they’re ready to share their insights with you. We gathered our senior news writer and an editor, along with our leading SEO content strategist, for a panel … Read more
