Google has begun implementing changes to its search results in the European Economic Area (EEA) to comply with the European Union’s recently enacted Digital Markets Act (DMA). The DMA, which took effect on March 6, aims to promote fair competition in the European digital market by imposing new rules on large technology companies designated as … Read more
As the holiday shopping season kicks off, Google has released new data and tools offering valuable insights for search marketers looking to connect consumers with top gifts and deals. The company published its annual Holiday 100 list, highlighting the 100 trending product searches. Additionally, Google launched a holiday deals hub to aggregate discounts in one … Read more
Uncover the intricacies of Google’s search result modifications, revealing how Google strives to understand and meet searcher intent beyond literal keyword matches. Source link
A recent feature on The Verge highlighted businesses that try to get an edge in local search rankings with clever names like Thai Food Near Me. So, I set out to discover if this strategy could impact local rankings and, more importantly, if other local businesses could replicate it. Before I get started, I should … Read more
Google has announced several updates coming to the address bar in the Chrome web browser, aiming to help users find websites faster. The improvements will roll out over the next few months on desktop and mobile versions. What’s Changing? The address bar is the text field at the top of the Chrome browser window where … Read more
Microsoft Bing is adding new annotations to shopping search results, including active coupon codes for retailers’ websites. Now there’s no fear of missing out on an opportunity to save money when shopping online. Bing will tell you right in the SERPs if there’s a coupon or promotion available. In a blog post, Microsoft states: “Ever … Read more
Google’s search snippets look slightly different when you put quotes around your queries. Learn more about what’s changing in today’s announcement. “We’re making quoted searches better,” says Google Search software engineer Yonghao Jin in a blog post. Now, when you put quotes around a word or phrase in a query, the snippet will contain an … Read more
At its annual I/O conference held today, Google announces an upgrade to multisearch that conducts simultaneous queries about objects around you. With a new feature called scene exploration, Google strives to make search even more natural by combining its understanding of all types of information — text, voice, visuals, and more. It builds on multisearch in … Read more
